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Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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Supporting through analysis and research, the development of cross-channel media strategies across Paid Search, Paid Social and Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and measurement frameworks.
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Lead, plan, and managed growth marketing campaigns for assigned brands that drives new customer acquisition, and customer retention, and increased brand awareness across paid social, paid search/SEM, SEO, email, product, etc.
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Ability to build dashboards in data visualization platforms (PowerBI, Looker, Tableau) Recently ranked on the Inc. 500's Fastest-Growing Private U.S. Companies and one of Pittsburgh's Best Places to Work, Level delivers powerful and comprehensive online solutions including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.
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The Digital Marketing Specialist at Delucchi Plus is an innovator who uses data to inform the digital strategy in all aspects of digital marketing from paid advertising to earned media. Ability to accurately translate data into actionable changes to online marketing or website content with the aim of refining strategy to support client goals.
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Experience creating and applying customer-centric, data-driven content strategy, channel strategy and demand funnel to create editorial calendars with different types of digital-first, consistent, engaging brand & marketing content and communications across channels to meet goals.
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From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I.
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Use tools, including Google Analytics, heat maps, keyword relevancy tools, web quality assurance software, search engine optimization, and user data, to recommend new content development, and promotions, and which content to sunset based on inactivity.
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The first was the acquisition of Cappex (now Appily), the market leading independent college search network, and second was agreement to become the exclusive provider of Intersect, the platform upon which colleges and universities access Naviance, the largest school-based college readiness platform in the US.
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Provide input on business strategy and department-wide initiatives, such as the product development roadmap or utilization and marketing campaigns. Participate in regular revenue tracking meetings with manager and senior leadership to communicate growth opportunities, renewal risks, and cohort trends, and generate plan / strategy for how to achieve revenue goals across the assigned pool of accounts.
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Familiarity with user experience research principles and practices and how to use data to provide informed user insights. 2 years of experience in writing, editorial, marketing, UX writing, or related, as well as leading content strategy projects.
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The ideal candidate will have a minimum of 2-5 years eDiscovery/litigation support experience with a focus on data handling or client solutions. Ability to provide strategy and operations design and implementation services.
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Develop business requirements aligned with the product roadmap and strategy; coordinate with stakeholders, the product owner and portfolio owner on requirements alignment; work with development teams to groom user stories based on business requirements and define acceptance criteria for each sprint.
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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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Assisting marketing strategy teams with the roll-out of GA4 and explaining the so what behind the dataCreating and developing relationships with business and marketing teams to gain a better understanding of each team s digital strategy and how analytics can help them to make better data-influenced decisions.
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search data strategy jobs in Washington, DC
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