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Digital Marketing & Engagement Manager
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- Summary of Responsibilities: Slate Campaign Strategy, Configuration, and Monitoring Manage day-to-day campaign operations and strategic success of D’Amore-McKim’s Slate campaigns, including email builds, forms, event creation, and landing pages, while optimizing for scale and efficiency.
- Liaise with Slate CRM and quality assurance teams to maintain governance standards and data integrity.
- Plan, prioritize, and project manage related web graphic design, multimedia (video and audio recording), and digital photography to enhance user experience.
- Write and edit copy for accuracy, style, readability, search engine optimization, and appropriateness for the target audience, ensuring timely content production and distribution.
- Technically execute content strategy in the web content management system (WordPress).
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