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Senior Digital Analytics Consultant
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- Working closely with UX, creative, digital strategy and development teams on migrating several existing websites to a new content management system.
- Assisting marketing strategy teams with GA4 and explaining the so what behind the dataDeveloping relationships with business and marketing teams to gain a better understanding of each team s digital strategy and how analytics can play a supporting role.
- Proposing new ideas for A/B and MVT tests using Google OptimizeWorking closely with our paid media agency on optimizations to the media mix, specific changes to campaigns (ex: paid search) and overall media strategyOwning the full martech stack for the organization which includes quantitative and qualitative platforms like Google Marketing Platform (GA, GTM, Looker Studio), Verint Foresee and Microsoft Clarity.
- Assisting marketing strategy teams with the roll-out of GA4 and explaining the so what behind the dataCreating and developing relationships with business and marketing teams to gain a better understanding of each team s digital strategy and how analytics can help them to make better data-influenced decisions.
- RequirementsMust Have: 5+ Google Analytics, building analytical Dashboard experience using Looker Data, Google Data Studio, PowerBI or Tableau, Digital Survey analysis, Google Tag Manager, CX Tools.
Expired 7 days agoInactive Job
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