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Primary responsibilities include translating consumer and shopper insights to actionable retail strategies and presentations across omni: both eCommerce and store outlets. + 5+ years of related experience in consumer/ shopper insights/ category experience.
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Syndicated Data, IRI, Nielsen, Circana, Data Management, Python, R, SQL, Tableau, PowerBI, Strategy, Categories, Analytics, Insights, Statistics, Data Science, Data Analysis, Advanced Analytics, Data Analytics, Consultant, Individual Contributor, CPG, Consumer Product Goods, Consumer Products, Marketing Analyst.
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Fluent in interpreting shopper and category insights research and a strong understanding of syndicated data (IRI or Nielsen) and panel data (e.g. Numerator) Minimum of (2) years in CPG industry – customer analytics, customer insights, category management and/or shopper insights for consumer or relevant business experience is required.
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As the Senior Category Insights Analyst you will have the opportunity to work with the Senior Category Insights Manager to shape category growth plans based on key data, shopper and category insights and trends.
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3-5 years of experience working with consumer-based datasets (e.g. Nielsen, IRI, Circana, Kantar) with strong analytical skills and the proven ability to interpret complex data and derive actionable insights.
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The Manager, Category & Shopper Insights - Walmart is responsible for providing expert, non-biased consumer, shopper, and category insights that support the growth of the Pest Control category, Walmart, and SC Johnson.
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Chobani's Category Development Managers work with category, consumer and shopper insights data to create a clear direction for the category that aligns customer and Chobani strategies. Develop content for retailer/channel specific presentations that include relevant consumer insights, analysis of the competitive landscape, and new item/category selling resources.
$91,200 - $136,800 (bonuses)ExpandApply NowActive JobUpdated 4 days ago - UpvoteDownvoteShare Job
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A minimum of 4-6 years of progressive sales, category management, trade marketing, analytics, consumer or shopper insights experience. Utilizing consumer and shopper insights, you will develop innovative solutions to deliver mutually beneficial business growth.
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Expertise in the Category Management process and proficient in syndicated and panel data as well as familiarity with pricing, promotion and assortment optimization software knowledge and experience working with customer POS data systems (experience with data sources such as Nielsen, IRI, NPD, Numerator, dunnhumby, Spectra/demographics.
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Familiarity with the utilization of big data and predictive analytics, such as IRI or Nielsen, to produce consumer targeted insights. Leverage our full-service, in-house Research and Insights team to continually build an in-depth knowledge of the consumer and identify opportunities for new products by following consumer behavior patterns, aspirations, and influences.
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Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, MBOX, MRI/GfK, GWI. Must understand its capabilities and applications to translate data into actionable culture-first insights.
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Work with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand, eCommerce, and other Category Leadership resources to establish performance management including the streamlining of reporting cadences, macro assessments and opportunity gap analysis.
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3+ years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics, or shopper insights. You will apply category insights and expertise to identify opportunities for them to grow Energy Drink sales and retailer market share.
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Qualifications: A minimum of 5+ years experience in a role involving reporting and dashboard development, key insights, shopper analytics and leadership recommendations Preferred Qualifications: Bachelor degree and a minimum of 5+ years experience in a role involving reporting and dashboard development, key insights, shopper analytics and leadership recommendations Knowledge/Skills/Abilities: Deep understanding of syndicated data such as Circana and/or Nielsen.
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Provide actionable insights and recommendations to build the brand in retail environment by analyzing data from platforms like IRI, Nielsen, NPD (both syndicated and consumer), DOMO, JDA (ProSpace), providing critical intelligence and insights for decision makers on go-to-market plans, share, shelf, promotion, distribution, etc.
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