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Senior Vice President, Multicultural Media Planning And Strategy
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Full-time
- Job Description About Zenith’s Cultural Convergence PracticeThis SVP role falls into Zenith’s Cultural Convergence practice, which consists of subject matter experts in the areas of Inclusive Marketing, Multicultural Marketing, and DEI Marketing.
- In addition to client business, the SVP will support the EVP, Cultural Convergence in the ongoing development and elevation of the Cultural Convergence practice at the broader agency level.
- Leads the development of Inclusive, Multicultural, and DEI communications strategies that activate consumer insights, drive innovation for clients, and provide structure for brand priorities.
- Works upstream with Zenith and client leadership to inform briefs and business priorities with culturally-relevant consumer and business insights for application in media strategy development, execution, and measurement.
- Pushes teams to go beyond demographics and top-level findings to deliver insightful illustration on diverse consumer habits, preferences, and channel behaviors that are rooted in culture.
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