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Experience working with syndicated data (preferred SPINS, The Nielsen Co., IRI and/or data in a Consumer-Packaged Goods manufacturing setting) is a plus. SPINS retail consumer insights, analytics, and consulting services give our clients a competitive advantage to increase their share of this growing market.
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Demonstrate an ability to implement and analyze retail business using consumer insights and analyzing trends. Experience with the following computer programs: SEGA, DSS, WMS, Relex, Inforem, Revionics, MSP, Syndicated Data (IRI/Nielsen), Market Track (Ad Tracking.
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A minimum of 5 years of business experience in Consumer Packaged Goods (CPG) with a focus on category management, business analytics and/or shopper insights. Deliver fully integrated consumer, shopper, category and marketplace insights and trends to guide key account’s strategic choices and tactical executions, to drive market leading growth for the short and long term.
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Exposure to/experience with use of qual and quant analytics and customer and consumer insights for building brands, product development, marketing and business planning. Experience in Consumer Package Goods (CPG), Fast Moving Consumer Goods (FMCG), Healthcare Marketing, and/or Private Label business.
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High level of proficiency using Nielsen/IRI or other Retail Sales and consumer panel data sources. Provide category management expertise and share ongoing shopper insights with brand and retail sales teams to inform customer category reviews.
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Minimum of five (5) years of marketing research experience in a consumer packaged goods company with at least two (2) years in Shopper Insights or Retail/Customer-facing role. (+/-40% of time) Drive initiative on insight generation from syndicated research/market data, (e.g. Nielsen POS, IRI, panel data, shopper loyalty) to help develop stronger understanding of key growth opportunities and what is required to win.
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On-going trend research: consumer and shopper insights, product, competitive analysis, and retail partners. Exposure to retail scanned data (Nielsen or IRI/Circana) Demonstrated results of building data sets and sharing insights in an efficient/useful format.
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Contribute to the development of consumer insights, claims and messaging to drive consumer engagement. Strong analytical skills and experience gathering and analyzing Nielsen, IRI, POS and other industry data sources.
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Strong expertise with syndicated data (IRI/Nielsen) and Shopper Insights portals is preferred. Deliver fully integrated consumer, shopper, category and marketplace insights and trends to guide strategic choices and tactical executions, to drive market leading growth for the short and long term.
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Create a culture of collaboration and trust across a broad and complex cross-functional team, which includes Consumer Insights, Culinary, R&D, Operations, Finance, Category & Brand Marketing, Revenue Management, Enterprise Strategy, Sales, and Channel Marketing, in addition to Business Unit stakeholders.
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All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.
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3+ years’ prior experience developing strategic, omni-channel consumer and shopper marketing or category management for CPG (client or agency side, health and beauty experience preferred) Must be technology savvy and have strong office productivity software skills (e.g., PowerPoint, Excel, JDA, Numerator, Nielsen/IRI, etc.
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Experience with syndicated, panel, and consumer/shopper data (e.g., Circana/IRI, Nielsen, or Numerator) The Senior Analyst Market Insights plays a vital role in helping Nestlé Coffee Partners win our marketplace by providing clarity and actionability around ever-evolving market drivers that inform how we position our business for growth.
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Analyzes market & consumer data via SPINS/ Nielsen to provide brand performance insights to the team to help gain distribution, optimize shelf set & product offerings and improve merchandising.
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Engage with internal resources (Marketing, Digital Strategy, Consumer Insights, Operations, Finance, and Management) to both uncover business driving opportunities and elevate client proposals.
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