Affinity Solutions

Reporting to the VP of Marketing and Communications, this individual will be instrumental in creating and distributing promotional materials for key products and partnerships.. Go-to-Market Strategy: Collaborate with cross-functional teams to plan and execute go-to-market strategies, including launch plans, sales enablement, and marketing campaigns, to achieve product adoption and revenue goals.. Market Intelligence: Conduct market research and competitive analysis to understand market trends, customer needs, and the competitive landscape to inform product development and marketing strategies.. Content Development: Collaborate with marketing, commercial, and product teams to create high-impact marketing materials, including product one-sheets, case studies, digital content, and sales presentations that effectively communicate the value proposition.. 8+ years of experience in product marketing, preferably in financial services, marketing, and/or ad tech

director product marketing

Affinity Solutions (Affinity) is the leading consumer purchase insights company. We provide a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 140 million debit and credit cards. This data is transformed into privacy-compliant, actionable intelligence for marketers, consultancies, and financial services companies to drive strategic growth and lasting customer relationships.Visit us at to discover how we're shaping the future of consumer purchase insights. About Your Role: Affinity Solutions is seeking a dynamic Associate Director of Product Marketing, to join our marketing team and play a crucial role in positioning our products and solutions in the market. Reporting to the VP of Marketing and Communications, this individual will be instrumental in creating and distributing promotional materials for key products and partnerships. This individual will have an in-depth understanding of target audience needs and relevant product features to develop and execute marketing strategies that clearly articulate the value and benefits of our solutions to key audiences. Your Contributions: <ul><li>Product Positioning: Develop compelling messaging and positioning for our products that differentiate them in the market, resonate with target customers, and communicate the value proposition. </li><li>Go-to-Market Strategy: Collaborate with cross-functional teams to plan and execute go-to-market strategies, including launch plans, sales enablement, and marketing campaigns, to achieve product adoption and revenue goals. </li><li>Market Intelligence: Conduct market research and competitive analysis to understand market trends, customer needs, and the competitive landscape to inform product development and marketing strategies. </li><li>Content Development: Collaborate with marketing, commercial, and product teams to create high-impact marketing materials, including product one-sheets, case studies, digital content, and sales presentations that effectively communicate the value proposition. </li><li>Sales Enablement: Equip the commercial team with the necessary tools, resources, and training to effectively sell product, including competitive insights, value propositions, and key messages. </li><li>Performance Measurement: Measure and analyze the effectiveness of product marketing initiatives, adjusting strategies as needed to meet business objectives. </li> </ul>Your Qualifications: <ul><li>8+ years of experience in product marketing, preferably in financial services, marketing, and/or ad tech </li><li>Proven track record of developing and executing successful product marketing strategies and go-to-market plans </li><li>Exceptional written and verbal communication skills, including some copywriting </li><li>Strong analytical skills and the ability to translate insights into actionable marketing strategies </li><li>Excellent interpersonal skills, with the ability to work cross-functionally and influence without direct authority </li><li>Creative thinker, with the ability to generate innovative marketing ideas and translate complex product information into clear, concise messaging </li><li>Entrepreneurial spirit: Willing to roll up your sleeves and drive new initiatives forward </li><li>Skilled in creative problem solving, applying experience and critical thinking to deliver solutions and results </li><li>Familiar with marketing automation and CRM tools (e.g., HubSpot, Salesforce). </li><li>Bachelor's degree in Marketing, Business, or a related field preferred </li> </ul>Salary Range: $125,000 – $150,000 Office Hours: 9am - 5:30pm Benefits: As a full-time member of Affinity Solutions’ team, your benefits will begin on the first of the month following your date of employment, with a generous Affinity Solutions contribution for medical, dental, and vision. In addition to company paid holidays, wellness time off, other wellness benefits, and employee discounts, you will also get Affinity-paid life insurance and have the option to enroll into an Affinity-matched 401K Plan. We strongly encourage work/life balance by providing unlimited vacation days, available after 90 days from your first day as a team member. #J-18808-Ljbffr

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