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The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google AdWords and other paid channels; monitoring and engaging customers on social media platforms; optimizing and creating website strategies based on search engine optimization(SEO), search engine marketing (SEM) activities and reporting.
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Headquartered in Dallas, Texas, Imaginuity provides integrated marketing services including brand experience, advertising, traditional and digital media planning and buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services.
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Drives strategy and decisions in digital marketing alongside Director of Marketing, Director of Revenue, and agency partners to favorably increase desired metrics in SEO (Search Engine Optimization), PPC, paid social, email marketing and display advertising to ensure messaging and creative is aligned across all platforms.
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Create, execute and support digital marketing initiatives, including local search engine optimization, business listings management, paid search and social campaigns, and collaborate cross-team on user experience assessments and research that reinforce clients’ brand and organizational goals.
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Day-to-day management of digital channels on behalf of our clients, including the delivery and success of:Paid Search Management Search Engine Optimization Social Advertising Management Digital Auditing, Competitive Reviewing Budget Management Lead Generation Management.
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Required Qualifications, US:7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, educationDesired Qualifications:Expert level Search Engine Optimization (SEO) understanding and applied experienceDemonstrated experience in data/reporting to generate insights, scorecards, measurement frameworks, presentations, etc.
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Experience with search-engine optimization (SEO) strategy and application to content development. Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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Implement and monitor effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies, to improve organic and paid traffic to the company’s website.
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Experience with search engine optimization (SEO) andsearch engine marketing (SEM) Areas of digital marketing oversight include digital content strategy, content execution, and branding across multiple domains and audience segments, marketing automation strategy and execution, lead generation tools, digital analytics, paid and organic social media, and other digital channels.
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Manage and optimize digital channels including search engine marketing (SEM), paid advertising, ABM, and email marketing campaigns for demand generation. Experience with Account-Based Marketing (ABM), paid advertising, Search Engine Marketing (SEM), website optimization, and email marketing.
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Channel management and optimization: Manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, distribution, search, personalization, in-person and virtual events, etc.
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Manages Search Engine Optimization (SEO) and Search Engine Marketing (SEM) execution; determines best mix of agency support and in-house execution. Provides leadership in planning and execution of paid digital media advertising.
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Champions cross-brand integrated search engine optimization and local search strategies and explains the benefits / results of initiatives to a wide variety of stakeholders including Senior Executives and below via integrated knowledge sharing or performance review opportunities.
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Experience should include developing and supporting digital marketing strategies and managing large Paid Search media budgets and accounts. -5+ years of experience in owned, earned, and paid digital marketing with a specialized focus in Organic and Local Search (SEO, SEM.
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Analyze Flexjet and sister company’s SEO and SEM data (including paid search, pay-per-click advertising, and digital Banner Ads) to generate valuable data insights to reach a highly targeted niche audience and drive them to relevant websites.
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