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Associate Manager, Digital Marketing - Organic Search
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- This position helps lead the activation of core digital marketing strategies and technologies relating to Organic and Local Search to facilitate best practices and increase search traffic to our website and app properties.
- Develops and supports the overall Organic & Local Search marketing strategy, activation and measurement, while also helping lead integration of SEO and SEM into achieving brand marketing objectives.
- Champions cross-brand integrated search engine optimization and local search strategies and explains the benefits / results of initiatives to a wide variety of stakeholders including Senior Executives and below via integrated knowledge sharing or performance review opportunities.
- Produces clear and concise strategic recommendations for Brand and Digital Marketing teams to drive profitable outcomes against brand business objectives through Organic Search activation.
- Develops and documents processes for best-in-class integrated search leveraging tools such as: Google Search Console, Google My Business, Bing Webmaster Tools, Apple Business Connect, Google Ads, Yext and Yelp reporting features.
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