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Experience with any of the following: social media management, data analytics, marketing, market/consumer research, brand strategy, innovation would be beneficial. We are a consultancy specializing in Insights & Growth, adept at discovering fresh avenues for our worldwide clientele using cutting-edge analytics, data science, and consulting on marketing strategy.
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The Senior Consumer Insights Manager for Carbonated Soft Drinks (CSD) is responsible for ensuring the voice of the consumer is heard in all business decisions. Support the Brand and Innovation teams in the development of long term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.
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Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions.
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12+ years of Consumer Products industry experience in Category or Customer Strategy, Customer Business Development, Category Insights & Analytics, and/or Shopper Insights & analytics.
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Collaborates with Brand Management, Consumer Insights and Research & Development to keep up to date on all research, market dynamics, customer, trends, shopper, insights to inform strategic innovation.
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Partner with Consumer Insights to identify research opportunities and/or custom data resources to inform product strategy and features. As an Innovation - Brand Manager , you will work collaboratively & cross-functionally with operations, consumer insights, brand & commercial marketing, quality, compliance, and R&D to turn innovation concepts into revenue-generating products that grow our business and delight both our trade partners and our consumers.
ExpandApply NowActive JobUpdated 4 days ago - UpvoteDownvoteShare Job
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Utilizing data, research, and creative insights to formulate effective creative strategyAnalyzing data in platforms like Meta Ads Manager and TikTok Ads ManagerPerforming consumer, product, and competitor research using basic tools/resources.
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Leading TCR initiatives by aligning with our business strategy, understanding the unique needs of our categories and consumers, and crafting research plans that yield actionable sensory and consumer insights.
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Support Retailer Sell-in: Communicate product value proposition to the sales team and partner with Trade Marketing to deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promotions strategy.
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Lead sensory product testing and consumer research and insights synthesis to drive deep consumer understanding and empathy within the area of future growth to develop and market innovative products.
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Track record of success in: shopper/consumer insight development, brand activation, joint customer business planning. Communication: Partner with branding teams to understand the brand strategy that will inform the design of trade marketing content.
ExpandApply NowActive JobUpdated 15 days ago - UpvoteDownvoteShare Job
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The Media Director will drive the media strategy, planning and direction across all brand campaigns to integrate media informed by consumer insights, creative thinking, gut instinct and data.
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10+ years of experience in Consulting, Innovation, Marketing/Brand Strategy, Customer Experience, Account Planning, Market Research or Consumer Insights. You have strong experience in market research (qualitative and quantitative) and consumer insights.
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CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy.
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The Category Insights Manager leads development of detailed category and consumer insights, strategies, and analytics for Walmart and Sam’s Club across both Premium Brands and Private Label.
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