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Senior Trade Marketing Manager Control Markets
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- The Snr. Trade Marketing Manager - Control Markets develops and plans retail programs intended to drive traffic, increase basket, and/or increase conversion.
- Additionally, the role works in close alignment with the Trade Marketing Directors, brand teams, sales team and functional support teams.
- It is, however, the Trade Marketing Manager Control Markets role to turn national programs into control market specific programs and vice versa o Due to the “long lead” nature of Control Markets customers, this manager will oftentimes be the initiator of the program development for the brands and those programs will be then, be rolled out nationwide.
- Business Acumen: Knowledge of marketing and trade marketing activities, tools and techniques.
- To develop & translate customer & shopper insights into customer specific activities and programs.
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