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O Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
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12+ years of Consumer Products industry experience in Category or Customer Strategy, Customer Business Development, Category Insights & Analytics, and/or Shopper Insights & analytics.
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Experience with creative strategy, brand strategy, comms strategy, working closely with Creative, Marketing, and Product executives alike, while also able to dive into research and insights to quickly test new ideas.
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Collaborates with key team members to evaluate and uncover strategic insights related to Profit & Loss performance including Product Strategy, Pricing, Marketing, Sales, Credit Risk, Distribution Channels, and Member Experience.
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Create strategies, blueprints and roadmaps that define the finance strategy including financial systems and data, operating model, process automation plan, and analytics insights to support the broader organization's future vision.
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Reporting directly to the CMO, the Senior Director, Marketing Insights & Analytics will be a key member of the newly formed Marketing Leadership team, responsible for generating consumer insights that fuel product growth strategy and brand building in addition to creating a data-rich marketing analytics strategy to determine Marketing ROI and help the org make smarter and more informed business decisions.
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Collaborate with executive leadership to execute vision for Business Insights team, aligning with CoverMyMeds overall business strategy. Your responsibilities will encompass crafting a forward-thinking strategy to redefine our current business insight delivery methods and implementing analytical techniques to glean valuable insights for our clients.
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Develop and implement creative and measurable communications and marketing plans that encompass advertising, public relations, visitor and market research and insights, publications, digital marketing, social media, events, media relations, and other aspects of strategic marketing; and will ensure that the park and agency brand identity, messaging and communications strategy are infused in all organizational efforts, both internally and externally.
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Managing all aspects of Nutritionals LATAM Upstream CRM including audience insights and segmentation, data management and analysis, customer journey optimization, personalization and content strategy, test and learn initiatives, training, troubleshooting, development of new functionality, and testing/monitoring data quality.
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Then come and join our global team as a Business Excellence Professional - Data Strategy & Insights to support Diagnostics Lab Solutions Data Products team within the Customer Services business lines.
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The Shopper Insights manager will participate in the creation of shopper strategy and will be responsible for its execution. This Shopper Insights Manager role will be solely dedicated to the Walmart organization, contributing to the development and reporting of actionable insights about the shopper and retailer across all of the Newell brands.
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Use performance insights to inform creative strategy on longer-form video that can be used on OTT/CTV and even linear TV. Deep dive into 1st and 3rd party data sources to mine for key customer and creative insights that inform our next iterations of new customer acquisition strategy.
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Creating an exemplary site experience for your department - You'll drive the holistic site strategy for a specific department within Strategic Business Unit (SBU), using customer insights to tell a cohesive story and create a seamless customer experience, overseeing visual site merchandising and content strategy, site functionality including navigation, hierarchy, search and browse, etc., new product on-boarding, and more.
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Establish relationships with peers in key functions including MAM, Asset Strategy Leads, Pipeline Commercial Strategy, HEOR, Market Analytics and Insights, US Pricing, International Market Access and US Government Affairs, US Public Affairs, and US Medical Affairs.
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The Senior Consumer Insights Manager for Carbonated Soft Drinks (CSD) is responsible for ensuring the voice of the consumer is heard in all business decisions. Support the Brand and Innovation teams in the development of long term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.
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