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Vice President, Product Marketing (Back Office Systems)
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Full-time
- The Vice President of Product Marketing reports to the Chief Marketing Officer.
- This position is responsible for managing the team, messaging, and go-to-market strategy of RealPage's software products that manage back-office operations at multifamily property companies, critical for property managers to run their business on, serving a very large customer base that represents a sizable share of the market.
- Sales Enablement: Create sales and customer success training materials that cover industry trends, buyer personas, pain points, solutions, value proposition, sales plays, and competitive positioning.
- Marketing Strategy: Collaborate with Demand Generation, developing strategies to target accounts and segments, messaging, and promotions to generate leads.
- Buying / Sales Cycle Analysis: Blueprint the buyer's journey and personas, and map decisions/information needs at each stage.
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