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Vice President, Brand Marketing
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- The -Vice President, Brand -role is primarily responsible for developing and delivering a comprehensive Brand strategy to both reinforce Brand values with current members and create awareness for membership eligibility with the currently eligible population.
- What you'll do: Develop and deliver marketing strategy, go to market plan and budget for Brand marketing to achieve Brand health and production goals.
- Develop and deliver USAA Brand strategy and Framework (e.g., core values, identity, value proposition, look and feel) while consulting to deliver the LOB product differentiators that ladder up to the enterprise value proposition.
- Sr Executive of NFL, Academies Athletics, etc.)
- 10 years of progressive related experience developing financial services marketing strategies, managing major initiatives, and delivering results within a large, complex organization.
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