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Omni Channel Manager Emerging Brands
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Full-time
- Omni Channel Manager is responsible for developing and executing strategic shopper marketing initiatives, aimed at driving sales, awareness, and trial for our innovation products and emerging Brands within new and evolving retail channels.
- Strategic Planning: Lead the development of comprehensive shopper marketing strategies tailored to emerging business segments, new item launches, and innovative distribution channels.
- Launch Support Planning: Conceptualize, develop, and execute shopper marketing support plans that resonate with target consumers and drive conversion.
- Cross-Functional Collaboration: Collaborate closely with internal stakeholders including the innovation team, brand marketing, marketing agencies, sales, category management, finance, and sales operations to ensure alignment and integration of shopper marketing initiatives with overall business objectives.
- Budget Management: Manage the shopper marketing budget for new item launches and emerging business segments, ensuring resources are allocated effectively to maximize ROI. Track expenses, monitor spending, and provide regular updates on budget utilization.
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