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Provide category management expertise and share ongoing shopper insights with brand and retail sales teams to inform customer category reviews. Must be collaborative and able to work cross-functionally to manage the development of best-in-class category and shopper insights.
Full-timeExpandApply NowActive JobUpdated 17 days ago - UpvoteDownvoteShare Job
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Strong understanding of consumer behavior, market trends, and shopper insights. Monitor and evaluate the effectiveness of shopper marketing programs through market research, field surveys and data analytics, providing insights and recommendations for growth and continuous improvement.
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This position reports to the Sr. Manager, Channel Marketing and works closely with BBC Omni-Shopper Marketing, National Accounts, Category Mgmt/Insights alongside retailers. Lead and build programs for strategic customers rooted in shopper insights and delivering on retailer business objectives.
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Shopper Insights: Lead shopper insights projects for Walmart, partnering cross functionally with our Shopper Insights and CMI teams. 10+ years experience in CPG industry, Healthcare experience preferred with a minimum of 3 years Walmart Category Management and Shopper Insights experience.
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The Category Development Manager will be an active business advisor, influencing to get buy-in, and defining Commercialization of Innovation through Category based storytelling that is rooted in Category and Shopper Insights enabling growth to our internal partners and external retail customers.
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Be the voice of the customer/channel to Brand, Shopper and Sales teams, providing insights and input into Shopper Marketing briefs, planning and AOP process as needed. 5 or more years of Shopper, Field or Trade Marketing experience, preferably in Beverage Alcohol.
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Cross-functional Engagement & Partnership: Ability to partner & communicate with Senior Leadership and internal partners, such as Sales Strategy, Category Management, and Shopper Insights, advising on channel strategies, shelving recommendations and category opportunities from the retailer lens.
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Provide best-in-class omni competitive and shopper insights using multiple data sources (POS, Nielsen, Numerator, Keepa, site audits, etc). 3+ years previous experience in successfully using shopper insights to develop strategies that drove category and/or brand growth.
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Use consumer and shopper insights to identify and trends and opportunities to shape the future of Large Format Club Shopper Marketing. Develop custom solutions for Large Format Club shopper insights and opportunities.
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Lead Shopper Marketing Agenda for several top accounts, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
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Leveraging syndicated data, shopper and consumer insights, and market trends, the Director will lead the development of comprehensive plans to enable greater sell-through, market share gains, and drive overall business growth.
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Experience with Client-side Consumer and/or Shopper Insights or a Client facing role as a market research supplier. As a Consumer Insights Manager with King’s Hawaiian, you’ll play an integral role inhelping us build and elevate the insights team for a beloved consumer brand.
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The Manager, Category Insights is responsible for leading customer-specific category management deliverables, with specific emphasis on actionable category and shopper insights that drive the business for our customers and Del Monte.
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Shopper insights that anchor each national or local program; program media support; and one-page program sell sheets. The FMM supports and influences national brand and channel planning by communicating local market intelligence and geography-specific growth opportunities to the Brand and Channel/Shopper Marketing teams.
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Fluent in interpreting shopper and category insights research and a strong understanding of syndicated data (IRI or Nielsen) and panel data (e.g. Numerator) As the Senior Category Insights Analyst you will have the opportunity to work with the Senior Category Insights Manager to shape category growth plans based on key data, shopper and category insights and trends.
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