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Marketing Specialist
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Full-time
- Hybrid role in Charlotte 2 days onsite Tuesday/Wednesday, 3 days remote
- The Americas Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region.
- o Support development and execution of the Integrated Marketing Plans (IMPs) that will continue/develop a strategic commercial relationship with key customers/accounts, with an Account Based Marketing (ABM)/customer-centric approach across the segments for purposes of retention and growth, demand generation (upsell, cross-sell) and customer advocacy.
- o Demonstrate leadership to lead projects to conclusion; become a subject matter expert for the market inside the organization and for the broader industry; display a high degree of proficiency with a variety of analytics and dashboard systems, continually tracking and reporting on client engagement.
- o Lead all aspects of the product launch / commercialization process support marketing strategy creation and lead execution (in collaboration with the Product Line Managers and Market Development Groups).
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