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Oversee and optimize the performance of various digital marketing channels, including search engine marketing (SEM), search engine optimization (SEO), email marketing, social media marketing, affiliate marketing, and display advertising.
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Experience working with one or more enterprise level Email Service Providers (e.g., Salesforce Marketing Cloud, Cheetah Digital, Zeta, etc.) Manages end-to-end email production that supports our eCommerce business - includes coding, development, deployment, and analysis of email campaigns, utilizing a major ESP (i.e., Zeta, Salesforce Marketing Cloud, etc.
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Lead digital marketing initiatives, including website management, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing internally and through third party vendors.
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Proven results leveraging digital marketing channels, including but not limited to search engine marketing (SEM), display advertising, social media advertising, email marketing, mobile, influencer marketing and affiliate marketing.
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Total Wine & More is looking for an Art Director of Email & Social to join our Marketing onsite in Bethesda, MD. Please note: we are an in-office culture, and this is not a remote work opportunity.
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Collaborate and contribute to digital marketing activities, including, but not limited to email marketing, PPC advertising, content creation, copy writing and editing, user experience optimization, QA testing and website maintenance.
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Strong knowledge of digital marketing strategies, including social media marketing, content marketing, email marketing and SEO is crucial. Familiarity with digital marketing tools and software such as Adobe Creative Suite, content management systems (e.g., WordPress), email marketing platforms, and social media management tools is often required.
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At least 3 years of experience as an email developer/technical resource on the Salesforce Marketing Cloud platform is strongly preferred. Salesforce Certifications: Marketing Cloud Email Specialist and Marketing Cloud Developer preferred; Marketing Cloud Consultant and Marketing Cloud Administrator certifications are a plus.
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This position helps implement HSSA's marketing and communications plan by developing and managing creative projects and production schedules, serving as the team's primary graphic designer, photography, and video editor, managing the mass email communication program, and ensuring the HSSA brand creative and voice is consistent across all channels.
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This leader will contribute to developing the vision and direction for the Wellness Products category across all key pillars of marketing and communications including but not limited to brand management, creative content development, competitive analysis, PR, events, traditional and digital advertising, catalogs and direct mail, email, social media, paid media, SEO/SEM, affiliate partnerships, community, influencer programs and strategic marketing partnerships.
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Digital marketing, including blogs, e-mail marketing, SEO/SEM, social media marketing, affiliate marketing. Bachelor's degree in business, marketing or a related field required; MBA preferred.
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Advise and assist the Email Marketing Manager to develop audience insights that inform email marketing programs, and assist in planning and executing robust email marketing programs, including series-based emails (welcome series, loyalty, abandoned cart, post purchase, lapsed buyer, etc.
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Execute email marketing programs with Senior Marketing and Public Relations manager. email/direct marketing initiatives, website, social media planning and execution, writing and editing press releases and other communications, local/regional pitching efforts and oversight of PR agency.
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Strong understanding of CRM & consumer engagement, with knowledge of email best practices, method for testing and optimization 2+ years Salesforce Marketing Cloud experience Hands on experience with enterprise level ESPs and working within mobile marketing service providers for push and SMS. Highly process driven.
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Th is role reports to the Email Marketing Manager and will work along side one a dditional Email Strategist along with Web, Marketing, Design, Content, Product, Engineering and BI teams.
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