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Associate Director, Product Marketing
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- PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge.
- The Associate Director of Product Marketing will be responsible for the go-to-market (GTM) strategy and execution for one or more of PMX’s lines of business.
- In this capacity, the Associate Director of Product Marketing will help define product strategy, develop compelling value propositions across offerings, co-create thought leadership, and own customer engagement and education in order to grow product adoption and revenue.
- Lead the creation of product marketing collateral for each supported product including product positioning, competitive landscape evaluation, market trends analyses, thought leadership, and customer segmentation
- Create the cross-functional GTM strategy and process for each supported line of business, including coordination and ownership of internal education, sales enablement, demand generation, and project management of associated activities
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