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Account - Based Marketing Campaign Strategist
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- The Account-Based Marketing Campaign Strategist reports to the Vice President of Demand Generation.
- This role is responsible for the strategy and implementation of Account-Based Marketing (ABM) campaigns and tactics to drive engagement and pipeline from key accounts lists.
- This role will approach ABM strategy with a data-driven approach, continually testing and evaluating the success of campaigns and tactics.
- PRIMARY RESPONSIBILITIES Lead the strategy and implementation of ABM campaigns and tactics, including paid ads, landing pages, direct mail, and email.
- 8+ years of B2B marketing experience, specializing in Account-Based Marketing for at least 2 years.
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