The Account-Based Marketing Campaign Strategist reports to the Vice President of Demand Generation.. This role is responsible for the strategy and implementation of Account-Based Marketing (ABM) campaigns and tactics to drive engagement and pipeline from key accounts lists.. PRIMARY RESPONSIBILITIES Lead the strategy and implementation of ABM campaigns and tactics, including paid ads, landing pages, direct mail, and email.. 8+ years of B2B marketing experience, specializing in Account-Based Marketing for at least 2 years.. Proven track record of developing and executing successful ABM campaigns that drive measurable results for SaaS companies.

campaign strategist

The Account-Based Marketing Campaign Strategist reports to the Vice President of Demand Generation. This role is responsible for the strategy and implementation of Account-Based Marketing (ABM) campaigns and tactics to drive engagement and pipeline from key accounts lists. This role will approach ABM strategy with a data-driven approach, continually testing and evaluating the success of campaigns and tactics.PRIMARY RESPONSIBILITIES Lead the strategy and implementation of ABM campaigns and tactics, including paid ads, landing pages, direct mail, and email.Partner with sales leaders to research and identify high-value targets, develop a list of key accounts, and formulate relevant and personalized campaign and hand-off strategies.Facilitate cross-functional collaboration with Sales to align on goals and strategies for account engagement and achieve pipeline targets.Leverage a data-driven approach, continuously test, evaluate, and optimize campaigns success.Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders. QUALIFICATIONS Bachelor’s degree in business administration, marketing or a related field.8+ years of B2B marketing experience, specializing in Account-Based Marketing for at least 2 years.Proven track record of developing and executing successful ABM campaigns that drive measurable results for SaaS companies.Experience with integrated demand generation campaigns using multiple marketing channels and their best practices.Experience with 6sense and other account-based marketing technologies.Experience with digital marketing, including paid media and paid social programs.Multifamily industry marketing experience preferred. KNOWLEDGE/SKILLS/ABILITIES Ability to create personalized and relevant campaigns.Knowledge of current ABM trends and tactics.Strong project and program management skills with the ability to drive both planning and execution.Creativity for developing unique and strategic campaign approaches.Strong sense of self-motivation, initiative and reliability.Excellent communicator and collaborator with a knack for influencing stakeholders.Attention to detail for uncovering important account characteristics and delivering high quality work product.Comfortable working with marketing automation tools and CRM systems to track, measure, and report on campaign performance.Excellent understanding of ABM principles and experience planning and implementing 1:1 and 1: few ABM campaigns in past roles #LI-REMOTE #LI-JL1

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