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Shopper Marketing Manager - REMOTE POSITION. + Tie in-store promotions and programs to omni-channel efforts and digital shopper marketing. The Shopper Marketing Manager will be consulting with retailers to understand their key KPIs and strategies for their Pet Supplies category and adapt our national brand strategies into shopper programs.
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Leverage team-dedicated Category Management resources to proactively link consumer and shopper insights/trends and opportunities - cross functional integrations across multiple teams (Supply Chain, Finance, MDO, Brand, Marketing Teams, etc.
$92,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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Bachelor's degree from an accredited institution required; degrees in Business Administration, Marketing or Finance preferred. Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies.
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Were a leader in the pet care category and part of the worlds largest food companyso you can imagine our salesforce is BIG. In pet care, we focus our sales efforts within the retail and veterinary sales channels to ensure were at the forefront of consumers minds.
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Experience managing digital marketing campaigns, such as SMS/Mobile, Web, Email, Social Media, Shopper Marketing, and/or ecommerce. Provide input in development of marketing, communications and/or media plans.
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We're looking for a Senior Account Executive to support the planning, execution and fulfillment of Shopper Marketing programs, as well as maintain and manage key brand/retailer initiatives.
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Develops and supports Membership by providing information on Membership benefits, promoting the value of Company products and services, processing Memberships, upgrades, and credit accounts, participating in sales and marketing events, and making efforts to meet Membership goals.
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Understand Nestle Purina Pet Care's brand strategies and tactics and implement them by working closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, etc.
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Excellent Brand and Digital Marketing skills; expertise in Shopper-, Recommender and Influencer Marketing as well as Consumer acquisition and retention. Digital Marketing and Customer Acquisition: Lead the development and execution of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and affiliate marketing, to drive customer acquisition, brand awareness, and customer loyalty.
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The Manager, Category Insights is responsible for leading customer-specific category management deliverables, with specific emphasis on actionable category and shopper insights that drive the business for our customers and Del Monte.
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Strong understanding of Omni-Channel, e-commerce platforms, digital marketing channels, and analytics tools relevant to the DTC space. Cross-Functional Collaboration: Foster strong collaboration with internal stakeholders, including marketing, sales, product management, supply chain, and finance teams, to ensure alignment and effective execution of DTC initiatives.
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Proficient in all functional areas to include demand planning, business analysis, finance, shopper insights, etc. Partner closely with key leadership and contacts from Costco, Sam's & BJ's, Sales Strategy for go-to-market planning, Distribution and Supply Chain for operational and fulfillment needs, R&D for product and display design needs, and Marketing for brand strategy and innovation.
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Shape and implement promotional activity, including partnering with shopper marketing team members on customer specific initiatives, in support of brand objectives. The Associate Brand Manager (ABM) will be responsible for assisting in the development and implementation of brand strategy and various marketing activities (including advertising, multi-dimensional marketing, promotions, and innovation), to achieve specific brand objectives, including delivery of Sales, Share and Household Penetration targets.
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In addition, you’ll implement Nestle Purina PetCare brand strategies and tactics with customers by working closely with key decision makers and utilizing category management initiatives and implementing Distribution, Shelving, Merchandising, and Pricing objectives.
$92,000 - $155,000 a yearFull-timeExpandApply NowActive JobUpdated Yesterday
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