Upvote
Downvote
VP of Direct to Consumer
Share Job
- Suggest Revision
- Global responsibility for leading, developing and executing strategies to drive revenue growth with a weighted engagement in Ecommerce of branded websites: Gibson, Epiphone, Kramer, Steinberger, Mesa Boogie, and KRK. Global responsibility also includes the Gibson Garage, DTX, and partner websites across multiple platforms of ecomm, retail, mobile, and other DTC channels.
- Omni-Channel: strive for industry leadership providing exceptional product brand and service experiences
- Establish seamless interconnection with Gibson Brands ERP system (D365).
- Digital Marketing and Customer Acquisition: Lead the development and execution of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and affiliate marketing, to drive customer acquisition, brand awareness, and customer loyalty.
- Industry Trends and Innovation: Stay abreast of the latest industry trends, innovations, and emerging technologies in the DTC space, proactively identifying opportunities to enhance Gibson's competitive advantage and pioneer new approaches.
Active Job
Updated 11 days agoSimilar Job
Relevance
Active