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VP of Direct to Consumer
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- Global responsibility for leading, developing and executing strategies to drive revenue growth with a weighted engagement in Ecommerce of branded websites: Gibson, Epiphone, Kramer, Steinberger, Mesa Boogie, and KRK. Global responsibility also includes the Gibson Garage, DTX, and partner websites across multiple platforms of ecomm, retail, mobile, and other DTC channels.
- Strategies are inclusive of expanding the global DTC presence, strengthening customer relationships, and maximizing the potential of our iconic brands through organizational development, roll-out sequence, and operational excellence to maximize profitable growth.
- Omni-Channel: strive for industry leadership providing exceptional product brand and service experiences
- Establish seamless interconnection with Gibson Brands ERP system (D365).
- Digital Marketing and Customer Acquisition: Lead the development and execution of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and affiliate marketing, to drive customer acquisition, brand awareness, and customer loyalty.
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