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You will work closely with the integrated marketing teams at amika, partnering closely with eCommerce for campaign development, creative strategy, and analytics. Report campaign performance and be able to interpret data into actionable insights.
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Partner with internal marketing teams, including Business Owners, Product Marketing, Legal, PR, and the integrated marketing team to review and approve all branded elements for launch materials and advertising including but not limited to: TVC/OLV scripts, naming/logos, Messaging Toolkits, Campaign Toolkits, OOH, OLA, Paid Social, Paid Search, Digital Content,.com, Product Packaging and Printed Collateral.
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Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat. Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
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You will work collaboratively with the Sr. Social Media Manager and cross-functional teams to conceptualize, create, curate & publish daily content using social media best practices, analytics & campaign/brand priorities.
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This role will be responsible for day-to-day campaign management in Facebook Ads, TikTok Ads, and emerging digital marketing channels. Monitor performance metrics and campaign budget tracking, ensuring actionable insights are shared and coordinated into the team's workflow.
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Work closely with the campaign manager to improve organic and branded content performance. Work closely with Media Operations to launch paid social line items and packages for each campaign.
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Proficient in utilizing influencer marketing tools and analytics platforms to optimize campaign performance. Proven track record of successful influencer partnerships and campaign execution.
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Strong working knowledge of Google Analytics and PBIExperience in campaign build platforms –Salesforce Marketing Cloud, Postie, Movable Ink, SAS, UNICA, Listrak, RED POINT,etc. The ideal candidate is analytically driven and will drive customer contact frequency strategy, segmentation, suppressions, and cross campaign optimizations.
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Experience working with a donor database and email marketing platform; Salesforce NPSP and Marketing Cloud Account Engagement (formerly known as Pardot) experience strongly preferred. Under the direction of the Director of Philanthropic Partnerships, the Manager will develop and implement a comprehensive and multi-channel annual fund program that increases annual giving and strengthens donor and volunteer engagement.
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Whether your role is assisting on a new brand marketing campaign, a social media strategy with communications media strategy in communications or analysis around consumer insights, your work will have a direct impact on the success of the Moet Hennessy USA portfolio.
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Adobe Analytics / Pardot experience preferred. Executing and optimizing digital marketing activities across paid media, email (AC7 / Pardot), social media, website, etc. Working with organization leaders to identify and implement tactics and channels to improve campaign effectiveness, reach, and target key audiences.
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Strong understanding of 3rd party tracking, serving, and attribution technologies, primarily Google's Campaign Manager, Adobe Analytics, and Kochava. Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques.
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A comprehensive understanding of the ecosystem of an integrated cultural campaign and how a narrative (or concept) unfolds within each area such as digital, experiential, social media, OOH, etc.
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Experience in campaign build platforms •Salesforce Marketing Cloud, Postie, Movable Ink, SAS, UNICA, Listrak, RED POINT,etc. The Yankee Candle CRM Manager will help lead strategy across omni-channel campaigns in the e-mail, SMS and direct mail space to drive consumer retention and increase lifetime value.
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With guidance from the Chief Development Officer, develop and oversee strategy for the Major Gifts Phase of the Dive Deeper campaign supporting the 2030 Centennial Commitment. Support the President & CEO and the Board of Trustees to identify new prospects and solicit them for annual operating and campaign gifts.
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pardot campaign jobs in New York, NY
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