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The administrator will build and maintain CRM campaign tools, including email templates, engagement studio drip campaigns, automation rules, prospect scoring, information capture forms, and integrations with Google analytics and Google AdWords, and full lifecycle lead dashboards and reporting.
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Proficiency coding and building HTML emails and automation with an email platform such as Pardot, Salesforce Marketing Cloud, Adobe Campaign, or Responsys. Pardot and Salesforce experience required.
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Highly fluent in Hubspot, Wordpress, Semrush, social media, LinkedIn campaign manager, Google Ads and/or similar suites. in one or more marketing automation platforms (Hubspot, Pardot, etc.
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Proficiency in email marketing software (iContact, Constant Contact, Pardot, Active Campaign, Mailchimp (or similar). Knowledge of data-based marketing tools/applications to measure campaign performance and track ROI.
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Working knowledge in Pardot and Salesforce (CRM), Google Analytics, PR Newswire. Own email marketing while partnering with cross-functional teams, executing copywriting, reporting, validating leadership requests, competitor research/benchmarking, campaign management, list management, automation, etc.
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Proficiency with email marketing platforms and CRMs such as Salesforce, HubSpot, Pardot, Constant Contact or MailChimp. Creating and distributing marketing emails in our ESP, configuring distribution based on defined campaign objectives.
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Experience with Salesforce CRM, Pardot, Shopify, Oracle Business Intelligence a plus. Collaborate with digital marketing team to understand their objectives and provide data-driven recommendations for campaign optimization for both Demand Generation and eCommerce related campaigns.
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Reporting directly to the Director of Marketing, the Marketing Campaign Manager will play a critical role in driving our marketing communications and content strategy, optimizing marketing campaigns, and generating demand for our services.
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Tech-savvy: extensive understanding of Pardot/Hubspot/Marketo (or similar marketing automation platform), WordPress and Microsoft Office. 2-3 years of experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.
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From Google Ads and DoubleClick, to paid social platforms and CRM/MA platforms such as Hubspot and Pardot, youll have a solid understanding of all the major tools within the marketing tech landscape.
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Administer and own the governance of marketing tools such as Salesforce Pardot, digital event/webinar platforms, Google Tag Manager, Google Analytics, CDP, and tracking URL taxonomy. - Partner with the Growth Marketing Lead on execution of marketing automation roadmap, utilizing data-driven approaches to optimize campaign performance, conversion rates, and customer engagement across channels.
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Required Minimum Qualifications:Education: Bachelors DegreeSkills and Experience 3+ years professional experience using digital business and/or collaboration methodologies; Experience with major marketing automation platforms, including HubSpot, Pardot, Eloqua, and Marketo, is required.
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The Senior Marketing Campaign Manager will be an innovative, agile marketer with strong analytical skills, accountable for the development, implementation, management, and measurement of strategic marketing campaigns that drive brand awareness, engagement, and revenue growth.
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Experience using salesforce.com, Pardot or other email marketing tools, and partner portal or content syndication tools for campaign mapping and execution. Primary responsibilities of this role include regional partner marketing management and priority alignment with AI Solutions Group and partner sales, demand, and campaign teams – executing on, and measuring demand generation programs that help the organization meet or exceed revenue goals.
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Experience with Salesforce, Programmatic Advertising, Google Analytics, Google Ads, Google Tag Manager, Google Search Console, Pardot, and LinkedIn Ads Campaign Manager. Experience with Salesforce, Programmatic Advertising, Google Analytics, Google Ads, Google Tag Manager, Google Search Console, Pardot, and LinkedIn Ads Campaign Manager.
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