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Product and brand positioning: In conjunction with the brand management team, develops product positioning and branding (name, packaging, key claims, benefits); conducts market research to inform positioning and support recommendations.
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Management: Oversee all stages of product development, from initial concept to market launch, including design, prototype development, clinical trials, regulatory submissions, and manufacturing scale-up.
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Amazon Management: Manage and optimize our Amazon FBA listings, including keyword research, SEO optimization, competitive pricing, and high-quality product content to maximize conversions and sales.
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Bring your strengths as a marketing generalist and be a key contributor in development and implementation of strategies such as direct mail, email marketing, website optimization, paid search, social media, competitive research, market research, content marketing, tradeshow management and other marketing endeavors.
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Our consultants bring deep expertise in Data Science, Machine Learning and AI. Our business value and leadership has been recognized by various market research firms, including Forrester and Gartner.
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Design Digital-led business strategies – build digital strategy frameworks using inductive thinking and tools such as market analysis, digital and start-up ecosystem assessment, customer research, macroeconomic forecasting, and digital portfolio optimization.
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The Commercial Practice specializes in the following project types: Brand strategy; brand positioning, value proposition and brand story development; disease area and portfolio strategy; life cycle management planning; new product planning; competitor strategy; workshop facilitation; and strategic customer research.
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Responsible for the communication of new and base business activities and strategies with non-technical areas such as Marketing & Innovation, Trade Marketing, Market Research, Finance, and Sales.
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This role requires a dynamic and strategic leader with a proven track record in marketing management, brand development, market research, product development, and team leadership.
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Significant experience in conducting commercial assessments and market research with an eye to creating valuation models which reflect thoughtful and efficient product development and commercialization in oncology.
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Functional teams including sales, marketing, finance, product management, and operations to ensure that pricing strategies are aligned with company goals and market needs. It informs investment strategies, strengthens risk management capabilities and helps identify strategic opportunities through its companies and business units including BMI, CreditSights, dv01, Fitch Learning, Fitch Ratings Research & Data, and Sustainable Fitch.
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Significant experience in conducting commercial assessments and market research to create valuation models that reflect thoughtful and efficient product development and commercialization in oncology.
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Liaise with Product Development in style management to ensure accuracy of data input from development to market. Conduct market research and provide competitive analysis on price points, silhouettes, fabrics and innovation.
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At least 3 years of progressive post-graduate management consulting experience in a top-tier consultancy in Strategy, Digital, Analytics practices or industry equivalent groups. EY-Parthenon's Venture Building practice is an ever-growing global team of business builders, product experts, designers, engineers, and entrepreneurs along with deep industry insights to provoke unconventional thinking, helping organizations re-imagine and scale-up a portfolio of digital centric business models.
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Experience analyzing AC Nielsen data and market research reports to draw insights. Collaborate with the Insights team to conduct market research, extracting consumer and diner insights to shape marketing strategies and plans.
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market research management product jobs Title: director in Jersey City, NJ
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