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Review and interpret performance of all print and digital media tools including data provided by QR code tracking, Tessitura, Google Analytics, and social media strategy. Collaborating with the Board of Directors' Marketing Committee, and Executive, Artistic, and Development leadership, the DMC monitors and maintains the marketing plan to align it with strategies that advance TWB's brand while driving engagement, attendance, and ticket sales.
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Reporting to the Senior Marketing Campaign Manager - Digital Marketing, the Marketing Campaign Manager - Digital Marketing is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products.
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Responsible for the marketing, communications, media relations, and visual identity of TWB and leveraging his/her/their experience and resourcefulness, the DMC's role is to ensure that TWB is top of mind for every prospective audience member - young and old, regardless of ethnicity, background, career, gender, or orientation.
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Our company provides direct services including public relations, social influencer marketing and paid/earned advertising across linear, digital, OOH, OTT and CTV. A sample of our exciting projects includes sports integration, Capitol Hill briefings, media tours, press conferences, influencer marketing, special events and radio/TV/CTV/OOH paid and earned media strategy.
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Functional understanding of the entire Adobe Experience Cloud / Marketing Cloud suite of applications, and how they work together, including: Adobe Target, Adobe Analytics, Adobe Launch, Adobe Campaign, Marketo, AEP/RTCDP, Adobe Journey Optimizer, Workfront.
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Good understanding of marketing and web platforms and technologies (e.g., Constant Contact, WordPress), as well as experience with Google Analytics, Google Ads, SEO best practices and SEO software (Google Search Console, Raven Tools) enterprise content management systems, digital marketing and social advertising, online social networking and website tools, and video editing and production.
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Knowledge of email marketing platforms like Pardot/Salesforce Marketing Cloud, Campaign Monitor, MailChimp, or equivalent. The Growth Marketing and Communications Manager plays a pivotal role in the growth plan by developing and executing a clear marketing strategy for the Executive Leadership Seminars offerings including the Aspen Executive Seminar, Custom Leadership Seminars, and other leadership seminars.
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The Vice President, Marketing and Brand Development is well-versed in areas such as innovation, market research, consumer behavior, branding, advertising, and social and digital marketing.
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Synthesizes marketing data across multiple channels, including website, social media, marketing automation, and email marketing. Discovers best uses of and builds standard Marketing Automation campaigns foruse bythe MBA Marketing team.
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Position assists in developing and executing cross-channel analyses to measure the effectiveness and recommend improvements to assigned MBA marketing campaigns. Requires abachelor'sdegree in Marketing Analytics, Marketing, Communications, or related field, with a minimum of five years ofpriorrelevant work experience at an ad agency or in-house communications department.
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Reingold is a social-impact marketing and creative firm in Old Town, Alexandria. Some digital marketing coursework or previous experience using digital platforms preferred (e.g., Google Ads, Google Analytics, Facebook Ads) Certifications in Google Analytics, Google Ads, Facebook Ads, or other digital marketing platforms are a plus.
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Demonstrated proficient leadership abilities within a supervisory capacity (3 years preferred) Familiarity in one of NCBA CLUSA core technical areas: food security and agriculture, democracy and governance, natural resource management, financial inclusion, cooperative development, climate adaptation, and social inclusion of youth, women and gender initiatives, indigenous populations, people with inclusion of indigenous populations and community-based health.
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Activities will include, but may not be limited to, events marketing, campaigns, collateral and content development, presentation preparation, thought leadership content marketing, account-based marketing, digital and social media, analyst relations, and sales enablement.
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Provide strategic direction for email marketing campaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics.
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In consultation with the Chief Marketing Officer, oversee internal and external communications related to responsible areas, including with law schools, external training and development vendors, and internal facilitators, for appropriate messaging and achievement of program goals.
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social marketing jobs in District Heights, MD
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