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The Digital Marketing Optimization team lead is a leadership role in Digital Strategy and Media, responsible for informing, assessing, and guiding Digital Marketing programs and Media strategy through the lenses of consumers’ behaviors and their omni-channel journeys to improve digital experiences, drive top-line sales, and enable profitable growth across the product portfolio.
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Analyzes findings of the Search Engine Optimization (SEO) specialist in the Digital Experience Department and implements changes to benefit the Redwood Group’s marketing and communications efforts.
$56 an hourFull-timeExpandApply NowActive JobUpdated 1 month ago - UpvoteDownvoteShare Job
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Search Engine Optimization Manager Responsibilities:– Provide Search Engine Optimization (SEO) expertise for keyword research, reporting, linking campaigns, conversion goals, on-site & offsite optimization, social media, local search, video optimization, social Media Optimization.
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Excellent information architecture, user experience, digital design, digital production, search engine optimization and marketing, and online brand management experience.
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SEO and SEM: Assisting Digital Marketing Manager with search engine optimization (SEO) efforts by optimizing website content and conducting keyword research; Managing and monitoring pay-per-click (PPC) advertising campaigns through platforms like Google Ads. UX/UI Design: Collaborate with the Digital UX Specialist and IT Development team to create user-friendly and aesthetically pleasing digital experiences across web and mobile platforms.
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Key Responsibilities:Website Auditing: Review, audit, and recommend improvements for the dealership's websites to ensure optimal performance, user experience, and search engine optimization (SEO.
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Digital Marketing Expertise: Skilled in developing and implementing Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media advertising and remarketing, and programmatic advertising activities.
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Omni-Channel Marketing: Develop and execute successful omni-channel marketing campaigns, including digital advertising on platforms like Google Ads and Facebook Ads.eCommerce & Platform Optimization: Manage and optimize the company’s eCommerce platform to enhance user experience and drive sales.
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Develop and execute digital marketing campaigns involving email, social media, search engine marketing, and in-app messaging. Familiarity with search engine marketing through Google Ads; social media marketing through Facebook, Instagram, TikTok, YouTube, and X; and email marketing.
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The Manager of Search Engine Marketing will collaborate with the SEM Director to lead our paid search team. You'll work closely with our external partners including external agencies, bidding tool providers, and vendor account management teams to ensure WSI stays at the forefront of testing and optimization and maximizes DTC sales from our Search and PLA programs.
$130,000 a yearFull-timeExpandApply NowActive JobUpdated 14 days ago - UpvoteDownvoteShare Job
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In this pivotal role, you will craft and execute cutting-edge influencer marketing strategies that amplify our brand presence, drive impactful sales results, and foster deep community ties across digital landscapes.
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Guide the development of high-quality content pieces that target ideal customer segments and drive conversion; ensure all content reflects the overall content strategy; is consistent and adheres to brand standards; supports search engine optimization; promote strategic plans; and drive meaningful business impact.
$95,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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PROFICIENCIES Search Engine Optimization: The SEO Content Writer will be knowledgeable about SEO best practices and how to incorporate them into their writing. Social Listening and Research Skills: The SEO Content Writer will need to stay up-to-date on all of the latest digital marketing trends, policies, news, and forecasts that affect the company or our target audience.
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Experience working with SQL or Python Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin.
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About the TeamYou will be part of the in-house Paid Search Team directly managing SEM (Search Engine Marketing) and Product Listing Ad account strategies and executing day to day tactics to increase revenue, site traffic, and conversion and maximize return on ad spend across one or more of Williams-Sonoma, Inc.'s (WSI) portfolio of Brands.
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