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Digital Content Manager / Writer
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$65,000 - $95,000 a year depends on experience
- Wachter seeks a writer and editor to apply for the Digital Content Manager / Writer to coordinate and execute copy and content contributors, driving meaningful engagement for varied audiences across our digital ecosystems for brand awareness.
- Actively participate in brainstorming sessions, propose copy concepts, maintain an editorial calendar, manage content cycle to delivery, and usher through approvals.
- Guide the development of high-quality content pieces that target ideal customer segments and drive conversion; ensure all content reflects the overall content strategy; is consistent and adheres to brand standards; supports search engine optimization SEO (SEO-AI modeling when appropriate); promote strategic plans; and drive meaningful business impact infuse enhanced customer experiences data upon availability.
- Identify the content needs of key audiences across all stages of the customer journey, demand generation copy, in the form of content-actionable personas and journeys; Identify and prioritize opportunities for improvement in conversions on the customer journey.
- Maintain knowledge of current marketing trends, strategies, and techniques to ensure that Wachter stays at the forefront of copy and content innovation-Digital Content Development and best practices.
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