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Digital Marketing Coordinator
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- Position SummaryWe are seeking a talented and motivated Digital Marketing Coordinator to join our dynamic Digital Marketing team.
- In this role, you will assist the Digital Marketing Manager in driving our digital marketing efforts to new heights.
- Paid time off & holidays What You’ll Be Doing: Analytics and Reporting: Tracking and analyzing the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and email marketing analytics.
- SEO and SEM: Assisting Digital Marketing Manager with search engine optimization (SEO) efforts by optimizing website content and conducting keyword research; Managing and monitoring pay-per-click (PPC) advertising campaigns through platforms like Google Ads. UX/UI Design: Collaborate with the Digital UX Specialist and IT Development team to create user-friendly and aesthetically pleasing digital experiences across web and mobile platforms.
- Digital Marketing Research and Accessibility Compliance: Assist the Digital Marketing Manager with conducting market research and staying up-to-date on industry trends and best practices as well as ensuring Armstrong’s web and mobile properties are in compliance with data privacy and accessibility laws and regulations.
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