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Market Analysis; Marketing Strategy; Marketing Communications, Brand Management; Digital Marketing; Sales Enablement; Customer Relationship Management, Data Analytics; Creativity and Innovation.
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Product Launches: Plan and execute product launches, ensuring that all marketing materials, sales enablement tools, and external communications are aligned and executed flawlessly.
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Aligned with the defined marketing strategy and starting pre-Phase 0 of the new product development process, oversees the development of annual and multi-year marketing plans supporting product launches and lifecycle that include branding, value proposition, product and competitive positioning, messaging platform, evidence generation, sales enablement tools and training and demand generation.
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Experience in both traditional and digital marketing, including proficiency in tradeshow management, content creation, branding, sales enablement, email/drip campaigns and social media marketing.
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Collaborate with Technology, Brand, Design, and Product teams to optimize the new e-commerce platform content and user experience for Public Sourcing, HR, and PBM categories Develop targeted audience activation plans and integrate efforts with Marketing's editorial calendar to maximize effectiveness across digital channels (website, email, social media) Experience marketing and optimizing across various channels, including on-site, social media, and sales enablement materials.
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Reporting to the Director of Marketing Analytics and working closely with other senior analysts and analytics managers on the team, you will focus on identifying and mapping KPIs on the product led growth funnel and sales assist funnel in a SaaS environment.
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Coordinate with US and European sales teams and support business growth by generating sales enablement content such as brochures and PPT slides, creating digital marketing campaigns, and managing co-marketing opportunities including case studies and webinars.
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Reporting StructureThe Director, Global Sales Enablement will report directly to TraceLink’s Chief Operating Officer (COO). Director, Global Sales EnablementTraceLink is hiring a Director, Global Sales Enablement to build and lead a high-performance enablement program to support the onboarding, training, and development of a rapidly growing team of enterprise sales reps and solution consultants.
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Drive strategic partnerships with sales through initiatives like the Sales Advisory Board and Sales Enablement Marketing Support Strategy. Collaborate cross-functionally, particularly within marketing program management, customer success, and sales, to implement and drive GTM strategies with precision and effectiveness.
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As a product marketing director at Visa, you will be the glue that binds our product strategy to the strategy and tactics needed to drive commercial success, ultimately delivering measurable outcomes.
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Lead a team of five direct reports in the development and execution of integrated marketing plans, including creative content, paid media, website content, sales enablement materials and project management.
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The Commercial Products Sales Director will collaborate with the Paint Channel Sales Directors, Logistics Director, VP of Chemical Technology, and VP of Sales and Marketing when applicable to collect and analyze data, implement marketing campaigns, and conduct field tactics.
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With a focus on downstream activities, success in the role is measured by increased funnel, pipeline, and revenue through demand generation campaigns, sales enablement success and increased customer engagement.
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Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management.
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Work closely with the National Sales Director to understand sales objectives and implement effective sales enablement strategies. Act as the liaison with marketing related to sales enablement to curate sales collateral, presentations, and other materials to support the sales team and process.
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