Your careers page deserves a lot of attention. It is not just another page on your website. It is a vital tool that could enhance your recruitment outcomes. But in order to do that, you have to make sure it’s fully optimized.
How Important is Your Careers Page?
For many small and medium businesses, the careers page is often neglected despite how beneficial it is for recruiting efforts. I mean… it is one of the most cost-effective ways to attract high-quality candidates to your open positions. A high quality careers page also
- improves organic web traffic
- helps tell your story and improve your employer brand
- converts site visitors into candidates
- reduces cost per hire
- contributes to building candidate databases
Your careers page allows you to passively enforce your employer brand and recruit. So, if you don’t invest in a good one, then you have to do more work on the back end. So, here are 5 tips to optimize your careers page.
5 Tips to Optimize Your Careers Page
Add Employee Reviews
Did you know that
55% of job searchers
say they wouldn’t apply for a position if they have read negative employee reviews?
We see that negative reviews affect application rates and recruiting success. We also know how difficult it can be to monitor employee reviews across the web. That is why sharing the experiences of your current employees is a sure-fire way to show potential candidates what it’s like to work for your company.
Employee reviews on your career page can help to mitigate negative reviews that are found elsewhere. They also add credibility to whatever statements you’ve made about your employer brand or what it’s like working for you.
Make Sure it’s Mobile Friendly
These days, nearly everyone has a smartphone (especially the working population). Studies and reports across the web support the claim that there are more and more people using their phones to find and apply to jobs each year. Do you know what it could mean for your recruitment strategy if your career site is not mobile friendly?
On a surface level, this will have a negative impact on your web traffic and candidate engagement (from marketing emails or job alerts). When you get into the recruiting process, you’ll notice that those surface-level effects trigger deeper issues.
For example, if you aren’t engaging active and passive candidates through your job alerts, then you begin to lose the interest of job searchers. Then, when these job searchers stop visiting your site, you will have to find other ways to reach them, such as posting on multiple job ads. Even if you do reach them, you have little to no control over how they view your employer brand. They’ll get this information from other websites. So, in the grand scheme of things, you’ve lost candidates, spent more money trying to reach them again, and lost control over telling your own company story…. all because you didn’t create a mobile friendly career page.
Share Your Company’s Values
In the past, company values weren’t a big deal. Many people didn’t mind working for a company that held different views because it wasn’t really discussed in the workplace. However, times are changing.
In current times, we see company culture and personal values playing a huge role in the employer-employee dynamic.
If you display your company’s values on your careers page, then it helps filter out candidates before you have to do any of the hard work. Candidates can decide if your values and culture are something they can get behind. If they decide it’s not for them, then they’ve made your job a lot easier. But it all starts with you showcasing who you really are.
Make the Careers Page Searchable
The average person spends between 50 seconds to 1 minute on a single web page. The time could be more or less depending on how engaging and easy-to-use the web page is. Your goal is to use your career page to engage candidates for AT LEAST 2-3 minutes. But that can only be possible if it is simple and easy to use.
So, this one all comes down to your career page’s usability. There are tons of situations where your career page could get messy. Maybe you are going on a hiring frenzy and you have a lot of open positions, or maybe your company has multiple locations. In either of these instances, an unorganized career page could cause some of the jobs to be hidden, overlooked, or hard to find. Not only does this defeat the purpose of the career page, but it also frustrates visitors.
Adding a search function makes your site easier to use, and it also helps visitors find what they are looking for, which could increase quality time spent on your site.
Talk About Your Employee Perks and Benefits
One of the biggest things to highlight on your career page is your employer value proposition. Why do your employees love working for you? What do you offer them that they can’t get anywhere else?
This is something that you should plan and outline before displaying on your career page. Take a look into your workforce and evaluate what your selling point should be. You want to make sure your selling points are closely aligned with your company culture and the way employees feel. If not, then you’ll lose trust with potential candidates.
Add a Job Alerts Feature
Think of it like this. Everybody is a candidate until they clearly state that they are not. While adding a job alerts feature gives you brownie points for active job searchers, it also works to keep passive job searchers engaged. Passive candidates are not actively looking for a job. However, if the right opportunity at the right time presents itself, then they are likely to leave their current job. So, your job is to keep them engaged with job alerts.
Now that you’ve read through some tips to optimize your careers page, a great way to capitalize on these tips is to use free job postings. Using free job postings is another cost-effective way to reach out to candidates and redirect them to your site. So, post a free job on Job\Searcher today to get the ball rolling on your recruiting efforts.