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Working knowledge of marketing automation platforms, such as Oracle Eloqua, Marketo, or HubSpot, or expert-level experience with email/SMS marketing platforms such as ConstantContact or MailChimp.
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The Barton Companies’ Email Marketing & Automation Manager, reporting to the Director of Marketing, oversees the email and SMS programs for the Marketing team. The ideal candidate for the Email Marketing & Automation Manager role will be agile and have a passion for data, metrics, reporting, problem solving, and email.
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Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and marketing automation tools. Position SummaryReporting to the Senior Marketing Campaign Manager - Digital Marketing, the Marketing Campaign Manager - Digital Marketing is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products.
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3-5 years of experience with Marketo and/or Salesforce Marketing Cloud, ideally experience with both. Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
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Experience with CRM, email marketing, web development, and database tools; Marketo, Salesforce, WordPress and Snowflake a big plus. As a Marketing & Communications Coordinator you will be responsible for implementing marketing initiatives, ranging from virtual and in-person events to digital campaigns, with a focus on high-quality lead generation, member and prospect engagement, and B2B revenue growth.
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Provide strategic direction for email marketing campaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics.
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Familiarity with ActiveCampaign's automation (or similar marketing automation software like Eloqua, Marketo or Hubspot), email campaigns, and CRM (Salesforce, Microsoft Dynamics, NetSuite.
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Experience working with marketing automation platforms (Marketo, Hubspot, Eloqua), CRM (SFDC or MSCRM) and ABM (Triblio, Demandbase), Sales Enablement Platforms (SalesLoft, Outreach, etc.
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Skills and Experience 3+ years professional experience using digital business and/or collaboration methodologies; Experience with major marketing automation platforms, including HubSpot, Pardot, Eloqua, and Marketo, is required.
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Create email marketing campaigns to reach our vendors (MailChimp, Constant Contact, Emma, Marketo, etc.) Marketing Director Outdoor adventure, hardcore fishing, “America-Made” products, and exceptional customer service are our heart and soul.
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Familiar with leveraging B2B marketing automation and technology products, automation tools and project management tools such as: Salesforce, Marketo, Marketing Cloud G Suite, MS Suite, Figma, JIRA, Workfront, Google Data Studio Adobe Analytics, Tag manager, Target, Google Analytics Knowledge of CMSes, modern browser technologies and email clients.
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Stensul integrates with all leading ESPs/MAPs, including Marketo, Oracle Eloqua, Adobe Campaign, and Salesforce Marketing Cloud, as well as workflow platforms, image libraries, live content, link tracking, and messaging platforms.
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Demonstrable experience leading and managing SEO/SEM, PPC, eCommerce, marketing database, email, social media, and/or display advertising campaigns. Working knowledge of inbound marketing, marketing automation, CRM tools (HubSpot, Marketo, Eloqua, SugarCRM, ExactTarget, etc.
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Salesforce certifications (Marketing Cloud Administrator/Consultant/Email Specialist, Salesforce Data Cloud Consultant). Preferred:Experience with Marketing Cloud PersonalizationExperience with Segmentation strategyExperience with Adobe, Marketo, Oracle or other enterprise marketing automation or CDP platforms.
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Marketing content and digital asset management solutions. Function as a technical solution specialist within the Salesforce Data Cloud ecosystem, including components like Data streams, Unified Data Model, Transformations/Insights, Identity Resolution, Segmentations, Activations, Email Studio, Content Builder, Journey Builder, Mobile Studio, Cloud Pages, Ad Studio, Site mapping, Website personalizationDevelop, oversee, and maintain key data model, segmentation, architecture, code documentation, and technical specifications for designated workstreams.
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