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Director of Marketing And Comm
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- Long an Army post, today it’s part of the Golden Gate National Recreation Area, the most visited urban national park in the country.
- Reporting to the Chief Operating Officer, the Director of Marketing & Communications provides the overall strategic vision and leadership for the marketing and communications department responsible for marketing, agency and park brand, internal and external communications, public relations, research & insights, and partnerships to advance the Trust’s mission as an urban national park site and maintain financial self-sufficiency.
- The position personally and through their subordinates manage key organizational relationships with local, national and international media, business and community leaders, destination marketing organizations, tenants and residents.
- Develop and implement creative and measurable communications and marketing plans that encompass advertising, public relations, visitor and market research and insights, publications, digital marketing, social media, events, media relations, and other aspects of strategic marketing; and will ensure that the park and agency brand identity, messaging and communications strategy are infused in all organizational efforts, both internally and externally.
- Develop and lead department strategies and goals for park and business lines marketing plans that align with department, division, and agency strategic goals and targets, brand strategy and deliver ROI.Deliver a destination marketing program to drive organization’s audience goals inclusive of brand strategy, creative development, advertising, social media, digital marketing, media relations, and marketing partnerships.
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