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Our Digital Marketing Manager's charter will be composed of: Email Marketing Strategy & Optimization: Develop and implement a comprehensive email marketing strategy covering onboarding, engagement, and retention campaigns.
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Create app, mobile, web, SMS and email content aligned to the content strategy, search engine optimization strategy, Humana’s brand voice and tone, business requirements and digital standards.
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Strong interest in digital marketing with knowledge of email marketing, mobile marketing, search engine optimization (SEO), search engine marketing (SEM)social media management, website optimization, and e-commerce.
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SEO and SEM: Assisting Digital Marketing Manager with search engine optimization (SEO) efforts by optimizing website content and conducting keyword research; Managing and monitoring pay-per-click (PPC) advertising campaigns through platforms like Google Ads. UX/UI Design: Collaborate with the Digital UX Specialist and IT Development team to create user-friendly and aesthetically pleasing digital experiences across web and mobile platforms.
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Lead campaign tracking, user-tracking, web audience development for campaign optimization and targeted marketingOversee daily SEM/PPC campaigns (Google, Facebook, Bing, etc)Analyze the effectiveness of digital tactics such as: paid search, email marketing, and customer experience testing with CTR, CPA, ROI, conversion analysis reports.
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Develop and implement strategies to drive patient acquisition and engagement through digital channels, such as search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, and online advertising.
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Develop and implement a comprehensive digital marketing strategy including account-based marketing, email marketing, lead nurturing, retargeting, display advertising, paid search, SEO, and SEM to create and advance pipeline.
$200,000 - $300,000 a yearFull-timeExpandApply NowActive JobUpdated 2 days ago - UpvoteDownvoteShare Job
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Position Summary: Research, write and publish digital content to website and email to drive SEO (Search Engine Optimization) and awareness with customers and prospects, including electrical distributors and end users (specifying engineers, contractors.
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Work closely with the Digital Strategy Managers to maintain digital footprint of supported product portfolios through continuous optimization of paid search, organic search, display and social ads, and web content.
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Exceptional skill in developing digital marketing initiatives, including authoring content for webpages, display advertising, search engine marketing (SEM) and optimization (SEO), social, video, and automation approaches.
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Build engaging multi-channel marketing tactics to help drive awareness, demand, and conversion for viral vector and LNP products and services, spanning web, email, social media, video, events, and webinars.
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Successfully manage budgets, cash flow, performance and ROI for performance marketing channels including SEO, SEM, social media, programmatic advertising, mobile marketing platforms, email marketing and conversion optimization.
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The ideal candidate will have proven success at selling a large portfolio of digital media solutions, including but not limited to, Targeted Video Solutions, Connected TV, Digital Audience and Reach Extensions, SEM, SEO, Social Strategy, Email Marketing, and Mobile, as well superior knowledge of new and emerging digital advertising technologies and strategies.
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The Marketing Strategist will collect, analyze, and report data insights regularly about email and social media analytics in partnership with the digital marketing team to inform strategy and content development.
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2 + years in digital production, including development of web content and HTML email. The Marketing Cloud Specialist position leads the creation, management, and optimization of journeys, automations, and email campaigns within Salesforce Marketing Cloud for a portfolio of WFAA program areas.
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