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Marketing Communications Specialist - Avendra
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Full-time
- Description: The Marketing Strategist will lead a full range of editorial, communications, and messaging projects related to our content and digital/social media efforts, including marketing for both prospects and customers.
- The ideal candidate should have 3-5 years of experience in marketing communications and content marketing and be well-versed in content development, with experience in channel optimization, lead nurturing, storytelling, segmentation, analytics, and meaningful measurement.
- The Marketing Strategist will collect, analyze, and report data insights regularly about email and social media analytics in partnership with the digital marketing team to inform strategy and content development.
- Manage the design and execution of integrated content marketing communications plans, particularly using owned and earned channels (blog, email, social media, video)
- Develop content in collaboration with Growth Marketing Director for nurture campaigns, and growth marketing initiatives, including Request for Proposals (RFPs), to support the sales funnel and segment/vertical marketing initiatives
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