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Marketing Cloud Specialist
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Full-time
- Summary The Wisconsin Foundation and Alumni Association (WFAA)*, the private fundraising and alumni relations organization for UW-Madison, is recruiting for a Marketing Cloud Specialist to join our Digital Experience team.
- The Marketing Cloud Specialist position leads the creation, management, and optimization of journeys, automations, and email campaigns within Salesforce Marketing Cloud for a portfolio of WFAA program areas.
- Develops and maintains a thorough understanding of the technical workings of HTML email including coding techniques and best practices to ensure consistent display of content in a wide range of email clients.
- Develops knowledge of FCC SMS/MMS regulations, guidelines, and policies.
- Bachelor’s degree or certifications in digital media, marketing, communications, information technologies, or related field.
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