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Position SummaryReporting to the Senior Marketing Campaign Manager - Digital Marketing, the Marketing Campaign Manager - Digital Marketing is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products.
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Prepare and execute in partnership with the Assistant Vice President, Alumni Engagement & Annual Giving, the Alumni Engagement & Annual Giving Leadership team, and the Advancement Communications team a comprehensive, multi-channel marketing plan (direct mail, email, phone, social and digital) and marketing calendar for each fiscal year.
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Strategize and execute Weisman Art Museum email marketing campaigns utilizing rich media and storytelling techniquesAdapt and evolve Weisman’s email strategy to attract new audiencesManage data extensions and lists in Salesforce Marketing CloudEngage with UMN Salesforce Marketing Cloud community to participate in ongoing training opportunities and to build strategic relationships across peer departments and organizations.
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Tell stories, curate, and edit content that will be shared across a variety of internal channels including our intranet, digital signage, newsletters, email, internal social channels, global engagement events and meetings.
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Work with other Marketing and Communications leaders, including the VP of Marketing, Senior Director of Creative, Director of Marketing Strategy, and Senior Director of Marketing Operations to define marketing goals and develop brand and performance strategy, oversee content strategy, asset planning, and execution of paid and organic channel programs across channels that include but are not limited to direct mail, email, website, and social media.
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Provide editorial support for the Communications team to ensure editorial accuracy and consistency, including reviewing weekly digital internal newsletter, blog content, happy tails, impact narratives, etc.
$137,000 - $145,000 a yearFull-timeExpandApply NowActive JobUpdated 4 days ago - UpvoteDownvoteShare Job
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In this position, you will be responsible for leading and implementing the technical execution of developing and deploying personalized omnichannel digital/demand generation and lead nurture journeys that optimize audience engagement, leads, and sales pipeline leveraging a diversified digital marketing technology stack, utilizing various capabilities within Salesforce Marketing Cloud Personalization, Marketing Cloud Engagement and Oracle Eloqua.
$70,100 - $142,200 a yearFull-timeExpandApply NowActive JobUpdated 4 days ago - UpvoteDownvoteShare Job
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Reporting to the Digital Marketing Director, the AMD will play a pivotal role in enhancing the center's visibility, fostering engagement, and driving its growth through effective marketing strategies.
$51,824 - $85,000 a yearFull-timeExpandUpdated Today - UpvoteDownvoteShare Job
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A content and marketing strategy for all digital channels, including email, social media, video/podcasts, and bcrf.org; and, BCRF publications, including a bi-annual newsletter and annual report.
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Oversee the development and execution of multi-channel marketing campaigns, including digital marketing, social media, email marketing, content marketing, and traditional advertising.
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Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile and in partnership with integrated marketing channel partners.
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In collaboration with the Assistant Director of Digital Marketing Communications and Senior Associate Director of Digital Engagement, the Writer will produce and edit email and texting campaigns utilizing communications programs.
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The Marketing Automation role will be our Salesforce Marketing Cloud Expert, responsible for optimizing the platform and providing technical expertise to scale digital solutions, email marketing campaigns, and data integration.
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Strong business and technical expertise in digital marketing channels including email, web, media, social, and Veeva CRM. Partner with brand teams in development and execution of digital campaigns to pull through marketing tactics and overall brand strategy.
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Liaise with communications department on management of fundraising tools on website and social media engagement and serve as digital content manager for development department. Develop and manage emails, landing pages, tools and graphics for online fundraising activities, including donation forms, e-commerce store and event management, social media, video conferencing presentations, website promotions, e-blasts, marketing automation tools, SMS, personalized videos email and others.
$50,000 - $60,000 a yearFull-timeExpandUpdated Today
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