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Senior Director - Mass Market Engagement - Portland, US
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Full-time
- Department Summary The Marketing & Communications department’s purpose is to amplify and support Mercy Corps’ mission and strategic goals by raising flexible funds, strengthening supporter partnerships and raising our global profile and influence, and fostering team collaboration and connectivity.
- A proven leader, they are skilled at building collaborative and matrixed teams to drive audience engagement in ways that advance strategic, marketing, and fundraising goals.
- Heading an integrated channel effort, the Senior Director of Marketing oversees prospect and donor communications/marketing for an audience of individuals who give up to $10,000 annually.
- A bold and action-driven leader, they are ready to take Mercy Corps’ brand strategy and direct marketing efforts in new directions, expanding our reach, and creating meaningful and exciting opportunities for audiences to engage with Mercy Corps.
- Essential Responsibilities STRATEGY AND VISION Oversee Mercy Corps’ integrated mass market fundraising strategy, which includes offline and online acquisition and renewal, monthly giving, and collaborative mid-level donor cultivation, toward a current gross annual goal of over $21 million, in the process growing the mass market donor file in demographics, size, and revenue.
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