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Associate Director, Annual Giving Marketing
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- The Associate Director, Annual Giving Marketing is primarily responsible for executing all direct marketing strategies for the annual giving program in support of annual goals to increase donor participation rates and total revenue.
- Collaborate with the Director Annual Giving & Direct Marketing to design and implement a segmented direct marketing strategy focused on affinity, class, and regional-based outreach to achieve annual goals for dollars and donors for the College.
- Prepare and execute in partnership with the Assistant Vice President, Alumni Engagement & Annual Giving, the Alumni Engagement & Annual Giving Leadership team, and the Advancement Communications team a comprehensive, multi-channel marketing plan (direct mail, email, phone, social and digital) and marketing calendar for each fiscal year.
- Contribute to the planning and execution of signature fundraising campaigns, including but not limited to Make Your Mark and Calendar and Fiscal Year End Campaigns; support the team with the Barefoot Athletics Challenge and Days of Giving campaigns; and collaborate with the Alumni Engagement & Annual Giving and Advancement Communications teams to create and implement a social media strategy to promote these signature fundraising campaigns.
- Assume a leadership role in the Alumni Engagement and Annual Giving team's adoption and implementation of Salesforce, Commerce Cloud, and Marketing Cloud.
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