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The successful candidate will focus on selling the Advocate's full portfolio of digital marketing products, including SEO, SEM, Social Media, TikTok, GeoFencing, CTV/OTT, and much more.
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Strong understanding of digital marketing channels and best practices, including SEO, SEM, social media, email, content, affiliate, and influencer marketing. Optimize marketing efforts (including SEO, SEM, organic and paid social media, TV advertising, email marketing, content marketing, affiliate marketing, PR, and influencer marketing) across channels to drive brand awareness, brand equity, consumer engagement, and revenue, with a focus on maximizing return on advertising spend (ROAS), ecommerce conversion rates, and return on investment (ROI.
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Test, iterate, optimize and scale our performance marketing efforts across paid social, programmatic, SEO/SEM, content syndication, and affiliate marketing to generate demand and winning conversion levers across product merchandising, pricing, placement, and promotions.
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Set objectives and KPIs for — as, at the beginning, detailed strategies for — all marketing efforts, including, but not necessarily limited to, brand and brand identity, web properties, content marketing, influencer marketing, community initiatives, social media, public relations, SEO/SEM, partnerships, paid advertising, referral, programs, airdrops, market and user research, and marketing-related analytics.
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Digital Marketing and Customer Acquisition: Lead the development and execution of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and affiliate marketing, to drive customer acquisition, brand awareness, and customer loyalty.
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Proven results leveraging digital marketing channels, including but not limited to search engine marketing (SEM), display advertising, social media advertising, email marketing, mobile, influencer marketing and affiliate marketing.
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Utilize multiple lead sources to research, prioritize, and target potential customers, aligning their audience segments with SDUT/Adtaxi products, including print, internet banner advertising, custom/branded content, influencer marketing, behavioral and contextual targeted networks, video, SEO/SEM, mobile, and social media.
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In-depth knowledge of digital marketing principles, strategies, and best practices, including SEO, SEM, social media marketing, display advertising, programmatic advertising, email marketing, and SMS marketing.
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Oversee and optimize digital advertising campaigns across various channels, including search engine marketing (SEM), display advertising, social media advertising, and programmatic advertising.
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Experience using digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, email marketing automation software, and SMS marketing platforms.
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Proven work experience as a Digital Marketing Manager or a similar senior-level role, with a track record of successfully managing digital advertising campaigns, reseller programs, affiliate marketing initiatives, and email marketing programs.
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Supervisor Title : VP - Digital Marketing. The director will report into the VP of Digital Marketing and manages a team of 2+. marketing, digital product, agencies of record, and Corporate COEs.
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Strong understanding of digital marketing channels and tactics, including SEO, SEM, social media, content marketing, and email marketing. User Acquisition: Utilize a mix of digital marketing channels, including but not limited to social media, content marketing, influencer partnerships, and paid advertising, to drive user acquisition and growth.
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Five or more years of B2B digital/inbound marketing including content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication.
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Leads digital media strategy and execution, SEO/SEM, Social Media Marketing, email, SMS/notification, programmatic etc. Leads our digital marketing strategy and execution.
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