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Proficient with OTT, Digital Audio, Targeted Display, Paid Social, SEM, Targeted Email, Online Brand Management, SMS Text, Website Development and Hosting, SEO, and Events marketing preferred.
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Strong understanding of digital marketing channels, including paid search, social media advertising, display advertising, and affiliate marketing (e.g., Google Ads, Facebook Ads), SEO, SEM, and CRO.
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Position SummaryReporting to the Senior Marketing Campaign Manager - Digital Marketing, the Marketing Campaign Manager - Digital Marketing is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products.
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In-depth knowledge of digital marketing techniques, including SEO, SEM, social media marketing, content marketing, email marketing, and PPC advertising. Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, email marketing platforms, and SEO tools.
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The Media Advertising Manager will work as part of an integrated team, collaborating on a multitude of digital/social programs such as Instagram, YouTube, Tik Tok and Pinterest including paid amplification, SEM, community management, SEO, and analytics.
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The ideal candidate should have a strong understanding of both the creative and analytical side of traditional marketing channels (TV, radio, outdoor) and digital marketing channels, including but not limited to PPC, SEO/SEM, social & influencer marketing strategy, digital advertising, and overall growth marketing strategies in order to drive awareness, consideration, and conversion for multiple brands.
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Demonstrated experience with start-to-finish planning/executing multi-channel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening.
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Develop and Execute Growth Strategies: Lead the development and implementation of comprehensive growth marketing strategies to drive user acquisition, engagement, and retention across various digital channels, including but not limited to SEM, SEO, social media, email, content marketing, paid search, paid social and partnerships.
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You work closely day-to-day with Content Marketing Specialist, Ecommerce Manager, and Merchandising Manager to coordinate and optimize messaging, creative, and customer experience across digital marketing efforts (SEM, SEO, Email, and website.
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In this hands-on role, key aspects of the job include paid search (SEM), display advertising, SEO, copywriting, social media advertising, email marketing, web analytics, and website property management.
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Knowledge of a broad range of e-commerce activities such as:Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Ads, website design, sales funneling, conversions, digital marketing, and graphic design.
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As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our company.
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Meet with agency vendors to stay informed on search engine marketing (SEM) efforts to ensure efforts organically align with broader brand and content strategies and overall ecommerce goals.
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In-depth knowledge of digital marketing principles, strategies, and best practices, including SEO, SEM, social media marketing, display advertising, programmatic advertising, email marketing, and SMS marketing.
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Oversee and optimize digital advertising campaigns across various channels, including search engine marketing (SEM), display advertising, social media advertising, and programmatic advertising.
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