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VP of Marketing
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Full-time
- The ideal candidate for our VP of Marketing role will have a proven track record in marketing leadership, a strong understanding of the cookware industry, and a passion for creating engaging and meaningful customer experiences.
- This role is a crucial partner to the Founder/CEO, Managing Director, COO, VP of Sales, SVP of Product Development, and the entire leadership team.
- The individual in this role will be a prominent leader responsible for driving the strategy, development, and execution of the company’s marketing channels and campaigns, both organic (email/SMS, social media, influencer, events, PR/affiliate, brand partnerships, SEO, etc.)
- The Vice President of Marketing is critical in framing the message inside and outside of Meyer to promote an understanding of the company’s product offerings and benefits while driving new customers and revenue.
- Lead and manage the Brand Teams, Creative Services, Consumer & Market Insights (CMI), and Performance Marketing to develop cohesive, effective, and distinct strategies and tactics for each brand.
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