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Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling.
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The Online Marketing Manager is responsible for the regular engagement of Customers through eCommerce channels, focusing on conversion-driven marketing including, but not limited to, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and email marketing.
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The ideal candidate will have a deep passion for B2B marketing and communications, a strategic mindset, the ability to build and lead a high-performing team, and a proven track record of success in developing and executing marketing strategies, including digital marketing, events, demand generation, reporting, and campaign lifecycle optimization.
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Experience in digital/inbound marketing including content marketing; ability to leverage social media to seed demand and search engine optimization/search engine marketing (SEO/SEM) 10+ years in a B2B marketing role with experience in demand generation campaign development, deployment and measurement.
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Align with Growth Analytics and Sales Enablement teams and owners of Marketo, Salesforce and website to align campaign optimization and lead gen and nurture opportunities. Success is dependent upon productive collaboration with leaders across the Enterprise including New Sales, Consultant Relations, Sales Enablement and their teams as well as engagement with cross-enterprise marketing teams on solutions and MarTech optimization.
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They will practice skills that include but are not limited to: Keyword Research Paid Search Campaign Architecture Paid Search Bidding Strategies & Campaign Optimization (AdWords, Bing Ads) Brand Strategy Web Analytics (inc.
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Support day-to-day administration of search engine optimization (SEO) activities, including campaign management and strategic development of new content published on branded website properties and landing pages.
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The ideal candidate will possess extensive hands-on experience with Salesforce Marketing Cloud, demonstrating expertise in campaign management, customer journey personalization, data analysis, and marketing automation optimization.
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The Campaign Measurement & Optimization (CMO) organization is looking for a Senior Economist interested in solving one of the most challenging business problems in marketing measurement and developing cutting-edge causal inference models using ML. Working with our team of data scientists, applied scientists, research scientists, and economists, this leader will help redefine scalable marketing measurement at Amazon and its subsidiaries.
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Includes campaign planning, setup, Ad copy development, quality assurance, testing, measurement/reporting, and optimization across a variety of social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Reddit, etc.
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Salesforce Marketing Cloud Consultant (Only W2 Profile & Strictly No C2C Accepted for This Position)
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Analyze campaign performance, providing insights and recommendations to drive marketing strategy optimization. Provide thought leadership on Salesforce Marketing Cloud and omni-channel digital marketing best practices.
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Collaborate with internal Marketing teams like Design, Web Content, SEO, Copywriting and others to improve campaign performance through landing page optimization, content creation and bid strategy alignment to improve business KPIs.
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Responsible for working with our eCommerce team and agency partners to define and execute the online paid search strategy, campaign optimization and reporting results for Amazon, Petco onsite and last mile delivery partners.
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Leading or co-leading client engagements that include organic search campaign development, search engine optimization, on-page content optimization, and performance analysis and reporting.
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Facilitate campaign optimization assistance alongside internal digital vendors. We are looking for a passionate, motivated, energetic, and outgoing individual with a strong ability to develop and execute amazing client campaigns across a variety of digital platforms including but not limited to email, search engine marketing, search engine optimization, programmatic, online audio, OTT/CTV, and much more.
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