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B2B Growth Marketing Senior Advisor - Pharmacy Benefits Management PBM - Hybrid
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- B2B Growth Marketing Senior Advisor - Pharmacy Benefits Management (PBM) - Hybrid JOB DESCRIPTIONThe job profile for this position is Segment Marketing Senior Advisor, which is a Band 4 Career Track Role. ROLE SUMMARY: We are currently seeking a Segment Marketing Senior Advisor aligned to Evernorth, Cigna's Health Services business segment.
- This position is responsible for driving the B2B acquisition and cross-sell marketing programs and campaigns for Express Scripts, the Pharmacy Benefit’s Management (PBM) line of business.
- This individual will be responsible for leading the teams Account Based Marketing program which includes microsite development and leading the PBM content strategy for the teams primary sales enablement platform, Highspot.
- This is a business-to-business role that requires an understanding of the Challenger sales model methodology and similar best practices as a mechanism to drive digital and offline marketing strategies and tactics.
- Direct the creation and execution of a portfolio of strategic marketing approaches to drive client acquisition from demand generation to Account Based Marketing, across stakeholders, buyer groups and markets.
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