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ECommerce Online Marketing Manager
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- The Online Marketing Manager is responsible for the regular engagement of Customers through eCommerce channels, focusing on conversion-driven marketing including, but not limited to, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and email marketing.
- Owns the eCommerce marketing strategy, planning, and execution of business objectives in support of the Healthcare and Life Sciences business growth strategy
- Manages the strategy, execution, vendor relationships, and budget for the eCommerce search engine marketing program, including both Organic Search and Paid Search acquisition channels
- Establishes benchmark metrics and performance targets for organic search and paid search and routinely documents best practices
- Champions the online Customer experience for eCommerce for data collection and analysis from quantitative and qualitative inputs and uses data inputs to prioritize optimization recommendations to influence user experience and conversion metrics
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