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VP Marketing & Communications
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- The VP Marketing & Communications role at DEKRA North America is a critical leadership position within the organization that leads marketing and communications for the US, Canada, and Mexico.
- The ideal candidate will have a deep passion for B2B marketing and communications, a strategic mindset, the ability to build and lead a high-performing team, and a proven track record of success in developing and executing marketing strategies, including digital marketing, events, demand generation, reporting, and campaign lifecycle optimization.
- In this role, you will report to the SVP of Sales and Marketing for North America, leading a team of employees and freelancers to lead marketing strategy development and implementation, oversee campaign and content development, manage lead generation and demand generation efforts, coordinate internal and external communications, and collaborate with regional and global teams.
- Develop performance-based, B2B marketing and communications strategies to drive lead generation and support DEKRA's booking, revenue, and EBIT goals in the US, Canada, and Mexico.
- Lead, mentor, and develop a team of full-time and part-time employees including business line specialists, digital specialists, the Demand Generation team, the Events team, and the Salesforce Administrator
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