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Develop and manage SMS marketing strategies through Twilio Studio, ensuring personalized and timely communication, Create visually appealing email templates that align with our brand and engage our target audience Segment email and SMA list based on behavior, loan interests and cutomer journey stages Analyze campaign performance and adjust strategies based on insights to improve engagement and conversions.
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The Strategic Communications Specialist shall serve as a technical expert in internal communications strategy development, planning, and execution within VBA and HCS. The Strategic Communications Specialist shall direct and lead portfolio communications and campaign rollouts by developing robust communications plans that incorporate products and channels to fully engage the workforce on key agency priorities.
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Monitor and optimize campaign performance, including bid management, keyword selection, audience targeting, and creative testing. Conduct A/B tests and experiments to improve campaign performance and optimize ROI.
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Keen eye for attention to detail and copywriting skills that meet the audience where they are. Work collaboratively to understand business objectives, consumer insights and campaign goals.
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Comfortable with strategy and campaign design including media strategy, tactical plans, audience targeting, channel investment strategy, channel mix, customer journey mapping and measurement / reporting.
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The Senior Analyst, Data Science brings advanced analytical skills and data expertise to the organization, enabling Mediahub to leverage data-driven insights, optimize campaign performance, measure ROI, understand the target audience, and help clients stay ahead of industry trends.
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Prior experience with Adobe tools (e.g. Audience Manager, Analytics, Test & Target, Adobe Advertising Cloud, Campaign) 5-7 years of hands-on experience with delivering search engine marketing, web experiences, audience management, personalized experiences, email, social media marketing, and display advertising.
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Manage the successful implementation (e.g., digital campaign measurement, overall audience deduplication across WBD) with existing 3rd party measurement services that are used by WBD. The Director role on the Audience Measurement team will work with cutting edge media measurement and currency partners to implement their offerings, with a specific focus on services in the multi-platform measurement space, as well as working closely across functions and groups within the Ad Sales Research, Data & Insights department to assist in providing leading-edge analysis, recommendations and thought leadership.
$98,840 - $183,560 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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Proven Strategic Marketing Leader – Work across functional teams to plan, develop, implement, and track all marketing for the Magic brand, including oversight of brand campaign goals, strategy, execution, and learning, as well as leading and mentoring a brand marketing manager.
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Experience with ad tech reporting tools (Google Ads, Google Campaign Manager, Google DV360) Collaborate with strategy teams on audience discovery/insights, social listening, and other ad-hoc tasks to provide a lens into brand communications.
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Your focus will encompass both strategic planning and day-to-day campaign execution and optimization, aiming to drive pipeline growth and increase brand awareness within CAST AIs target audience.
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Regularly analyze campaign performance and make ongoing adjustments in spending, targeting, bidding, creative, and landing pages. Develop and document campaign experiments for continuous improvement in paid campaigns.
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Manage the paid traffic budget and provide consistent reporting on budget pacing and campaign performance. Knowledge and proficiency in advanced B2B marketing tech stack platforms (Salesforce and HubSpot) as well as paid marketing platforms (Google Ads, LinkedIn Ads, Facebook Ads, Taboola, Outbrain, and more.
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CAST AI is the leading Kubernetes cost optimization platform for AWS, GCP, and Azure customers. To date, the company has raised $73M from investors including Cota Capital, Creandum, Uncorrelated Ventures, and Vintage Investment Partners.
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Implement Paid Search, Paid Social, Paid Video, and Display campaigns to support brand, product sign-ups, and enterprise lead goals. The Senior Marketing Manager, Paid Trafficwill report to the Director of Demand Generation.
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