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Proficiency with key media research, planning and buying tools (MRI/Simmons, Nielsen, ComScore, Strata, Kantar, MediaTools, Google Campaign Manager, Tableau, IAS, etc. This position will shape strategic media planning, including audience targeting, channel selection, and ad tech.
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4+ years of experience in programmatic buying, programmatic planning/strategy, Social, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management.
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Hands on DMP experience with Adobe Audience Manager (AAM), digital analytics, and offline data onboarding experience is required. Successful candidates will draw on past experience in digital media, advertising operations, campaign management, media buying or selling, or digital optimization to collaborate with client, agencies, and internal teams to deliver results for our clients.
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Working knowledge of at least one other Adobe Marketing Cloud product (Target, Analytics, Audience Manager, AEP, Campaign, Magento)Experience in application architecture, systems integration, and development.
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Keen eye for attention to detail and copywriting skills that meet the audience where they are. Work collaboratively to understand business objectives, consumer insights and campaign goals.
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Develop bespoke social media packages for potential and locked brand partners, inclusive of production budgets, editorial calendar, distribution strategy, and CTA / product positioning, with consideration for branded content guidelines and restrictions on owned/earned social, target audience, and overall campaign goals.
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This individual will work with several internal individuals and teams to execute the test strategies: the Email Marketing Manager to identify appropriate campaigns for the tests to take place, the internal creative team to develop the assets for testing and the Email Marketing Specialist to set up and deploy the campaign from ResponsysAt the completion of a campaign, contrast the results of each version in terms of CTR, CTOR, the percentage of clicks on the marketing elements and other metrics.
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As Senior Sales Manager, you will also be responsible for collaborating across functional teams who will assist in pre-sales and post sales IO execution of the campaign including account research, account strategy, media planning, audience strategy, billing, campaign development, creative, flighting and post campaign results.
$68,000 - $106,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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This Social Media Manager must be well-versed in social media marketing tactics and best practices, able to balance the role of strategy, content creation/production, and campaign management. The Social Media Manager will help lead planning and execution for impactful social media campaigns and content that resonates with the brand's audience; showcasing the brand's unique voice/vision, and nurturing the brand's global community.
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As a Digital Advertising Specialist, you will manage client campaigns across a variety of platforms, including but not limited to Google Ads, Meta Ads, Pinterest Ads, LinkedIn Ads, and TikTok Ads. Day-to-day, you’ll be responsible for executing a variety of marketing activities for the clients in your portfolio, including keyword research, audience creation, implementing campaigns, monitoring results, and reporting.
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Comfortable with strategy and campaign design including media strategy, tactical plans, audience targeting, channel investment strategy, channel mix, customer journey mapping and measurement / reporting.
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From leading the research and strategy development for a new climate change campaign, to getting involved in rapid ideation about how to respond to a humanitarian emergency, to helping brands formulate strategies and bring insights to their efforts to be more purpose-led, the work of a strategy lead at Blue State is diverse, stimulating and impactful.
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Coordinating with the Supervisor, Social Analytics and Audience Development, and the Data Insights Lead on paid media campaign reporting, analytics and insights. The Social Media & Audience Development department fosters an innovative and entrepreneurial mindset and shares a flexible hybrid work style.
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The Strategic Communications Specialist shall serve as a technical expert in internal communications strategy development, planning, and execution within VBA and HCS. The Strategic Communications Specialist shall direct and lead portfolio communications and campaign rollouts by developing robust communications plans that incorporate products and channels to fully engage the workforce on key agency priorities.
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Works with Development, Digital Communications and Program teams to execute high-level digital fundraising strategy including campaign calendar, cadence, target audience, and platform as part of a broader organizational marketing strategy.
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