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Marketing Specialist
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- They would have experience with web personalization and optimization, ad operations and working with data to design effective audience segments and experiences.
- Work with Content Strategy and Demand teams to define and deliver audiences and personalization programs that accelerate the customer journey
- Identify and resolve governance, process and system issues that are barriers to efficiently delivering customer journeys
- Utilize strong project management skills to track, communicate status, and deliver personalized experiences, critical web marketing system, and operational projects on time
- Experience with DMPs and audience segmentation/channel activation/audience optimization
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